Private Brands Innovation Specialist

Private Brands Innovation Specialist page is loaded## Private Brands Innovation Specialist locations:
Corporate Office, Westown Pkwy., West Des Moines, IAtime type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
February 20, 2026 (15 days left to apply) job requisition :
R218493

Additional Considerations (if any):**
- **** At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.
***
* Job Description:

***
* Job Title:

** Private Brands Innovation Specialist
** Department:
** Private Brands
*
* Pay Type:

** Salary
* * Revision Date:
** 7/2025
** General Function**:

Supports the development of private brand innovation through research, supplier coordination, and item preparation. Assists in identifying emerging trends, supplier opportunities, and product concepts to enhance Hy-Vee’s private brand portfolio. Collaborates with the Innovation Manager, Category Managers, and Merchandising to support new item introductions and portfolio expansion.
** Reporting Relationships:
** Accountable and

Reports to:

Director, Private Brands Innovation & Product Development Direct Reports:
None
** Primary Responsibilities**:
* Leads the research and identification of innovative product opportunities, emerging categories, and supplier partners aligned with Hy-Vee’s private brand strategy.
* Independently analyzes market trends, consumer insights, and competitive landscapes to develop recommendations that influence product development and portfolio expansion.
* Owns and manages the end-to-end new item review process, ensuring all documentation and business cases are accurate, complete, and aligned with brand goals.
* Evaluates and recommends new or alternative suppliers based on quality, innovation potential, and alignment with Hy-Vee brand values.
* Collaborates cross-functionally with Category Managers and Merchandising to develop and refine go-to-market strategies for new product launches.
* Monitors the performance of newly launched items and provides actionable insights and recommendations for improvement or expansion.
* Participates in and occasionally leads innovation workshops and brainstorming sessions; contributes strategic input and creative direction for product pipeline development.
* Manages timelines, priorities, and deliverables for multiple innovation projects simultaneously with minimal supervision.
* Supports promotional and marketing strategy development in coordination with the Innovation Manager and Category teams, ensuring alignment with brand positioning.
* Performs other strategic and analytical duties as assigned to support private brand innovation and long-term growth objectives.
*
* Education and Experience:

*** Bachelor’s degree in marketing, business, design, or a related field preferred.
* 1–3 years of experience in product development, brand management, innovation, or a related field preferred.
*
* Physical Requirements:

*** Visual requirements include: ability to see detail at near and far range with or without correction.
* Must be physically able to perform light work: occasionally lifting or carrying objects of no more than 20 pounds, and frequent standing or walking.
* Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, talking, hearing, and repetitive motions.
** Knowledge, Skills, Abilities and Worker Characteristics:
*** Excellent written and verbal communication skills required.
* Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
* Strong interpersonal skills. An ability to relate to and interact with other people in a friendly, professional manner.
* Ability to identify problems, develop and execute solutions.
** Working Conditions**:
* The duties of this position are performed in a general office environment.
* There may be occasional travel for meetings, supplier visits, or trade shows.
* There is frequent pressure to manage timelines and meet deadlines across multiple projects.
** Confidentiality:
** Has access to confidential information, including supplier pricing, product plans, and private brand strategies.

Are you ready to smile, apply today.
* Employment is contingent upon the successful completion of a pre employment drug screen.
* #J-18808-Ljbffr