Multimedia Specialist

PURPOSE

The Multimedia Specialist serves as a visual storyteller for Baker Group, using videography, video editing, photography, interviews, and creative direction to showcase our people, projects, services, and culture.

This role partners with subject matter experts, project teams, field personnel, and business unit leaders to identify and develop compelling stories. The Multimedia Specialist will produce content ranging from short-form social media videos to long-form project features, recruitment videos, customer stories, internal communications, and other marketing assets.

The ideal candidate is a self-starter who can independently identify story opportunities, develop concepts and storyboards, determine what needs to be captured, and lead the creative direction from idea through final production. This individual should be comfortable working with technical subject matter experts and field professionals, asking thoughtful questions, and translating complex work into engaging visual stories.

The Multimedia Specialist will have creative freedom to tell Baker Group’s story while following the company’s brand, photography, videography, and motion graphics guidelines. This position requires regular travel to jobsites, fabrication facilities, and company locations.

The following duties are typical for this job. These are not to be construed as exclusive or all inclusive. Other duties may be required and assigned.

• Partner with business unit preconstruction managers and subject matter experts to develop multimedia content that communicates Baker Group’s service offerings, expertise, and value proposition.
• Identify and pursue story opportunities across the organization.
• Develop creative concepts, story angles, interview questions, shot lists, and storyboards.
• Lead creative direction and determine the people, locations, visuals, interviews, and supporting footage needed to tell each story.
• Plan, capture, edit, and deliver short-form and long-form video content.
• Translate technical concepts into clear, engaging, and audience-focused visual stories.
• Develop content that supports marketing campaigns, business development initiatives, recruiting efforts, internal communications, and brand awareness objectives.
• Ensure multimedia content aligns with Baker Group’s brand voice, visual identity, photography guidelines, and motion graphics standards.

• Regularly visit jobsites, fabrication facilities, and company locations to capture photography, video, interviews, and project updates.
• Build relationships with project managers, foremen, field leaders, and craft professionals to uncover compelling stories.
• Document project milestones, innovations, safety achievements, customer successes, and employee accomplishments.
• Capture interviews, b-roll, process footage, aerial or elevated perspectives when appropriate, and other visual assets.
• Coordinate with project teams to understand site conditions, safety requirements, schedules, and appropriate times for filming.
• Organize and maintain digital content libraries of photos, videos, interviews, graphics, and project assets.

• Capture high-quality video and audio in office, field, jobsite, and industrial environments.
• Operate cameras, audio equipment, lighting, stabilizers, drones, and other production tools as appropriate.
• Edit video content for social media, websites, presentations, recruiting, internal communications, advertising, and other marketing applications.
• Create videos in a variety of lengths, formats, aspect ratios, and styles for different audiences and platforms.
• Incorporate music, voiceover, interviews, b-roll, captions, graphics,…