Director, Pricing

The Director, Pricing will lead a team that supports and is responsible for strategic pricing guidance for all LCS communities. This includes enterprise governance over entrance fee budgeting/forecasting implementing pricing strategy for monthly service fees across all product types, and financial qualification modeling, ensuring compliant treatment of complex resident contracts.

This role sets standards across forecasting assumptions, pricing guardrails, financial qualification inputs, and ensures strong cross‑functional alignment with Regional Finance, Sales/Operations, and Accounting.

At LCS, experience is everything. Weprovideyouthe opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back,you’lllove working here. Our principles and hospitalitypromisesdefine our company culture. LCS employees can be foundparticipatingin volunteer activities, getting involved in ourcommitteesor collaborating with team members in our innovative workspace.

You’llfind several opportunities to grow as a professional, serve the community, and enhance the lives of seniors.

• Own the end-to-end operating model for net entrance fee budgeting and forecasting.
• Build out and operationalize pricing recommendations, including monthly service fees (MSF), MSF annual increases, EF dynamic pricing, incentives, etc.
• Provide pricing analytics supporting recommendations and operational decisions.
• Ensure consistency, integrity, and scalability of these pricing, models, and tools.
• Work collaboratively with key organizational leaders to ensure alignment on recommendations and decisions while ensuring all necessary approvals are granted
• Establish enterprise standards for financial qualifications such as forecasting assumptions, valuation drivers (i.e. financial qualification or capital decisions), and model governance.
• Ensure timely review, validation, and recommendations to communities on individual financial qualifications.
• Serve as the final escalation point for complex judgments related to entrance fee contracts, refund obligations, pricing tradeoffs, and market impacts of key decisions.
• Ensure accurate, timely, and decision ready reporting across:
• Net Entrance Fee; sales, cash activity, refunds, and promissory note exposure
• Pricing performance, unit velocity, incentives, and market positioning
• Capital budgets, forecasts, actual results, investment performance, and reporting outputs
• Partner with Regional Finance, Operations/Sales, and Legal to ensure assumptions and outputs are defensible, documented, and consistently applied.
• Ensure pricing models, analytics, and recommendations meet governance and documentation expectations for internal and external review.
• Own the continuous improvement roadmap for entrance fee processing and pricing analytics, including:
• Standardization of workflows and documentation
• Reduction of nonstandard processing and manual intervention
• System enablement and automation in partnership with BI and IT
• Drive improvements that reduce reconciliation friction, improve forecast accuracy, and enhance leadership confidence in outputs.
• Coaches senior leaders on enterprise tradeoffs, risk management, and complexity navigation.
• Responsible for the effective management and leadership of a team. This includes, but is not limited to: hiring, training, coaching, evaluating and managing performance, allocating compensation, effectively handling employee relations issues, and managing terminations.

• Bachelor’s degree in Accounting, Finance, Economics, or related field; or equivalent years of experience
• 10 years progressive experience across pricing/revenue strategy, FP&A, and/or technical accounting
• Demonstrated leadership over complex contract accounting and/or pricing/revenue optimization initiatives
• Strong executive communication and cross ‑ functional influence skills
• Strong executive presence and ability to lead through complexity and change
• Proven ability to scale accounting operations in a centralized or COE ‑ based model

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