Marketing Manager, AI and Search (SEO​/SEM

Position: Marketing Manager, AI and Search (SEO/SEM)
Join Vylor—Powering the Future of Agriculture At Vylor, we’re advancing agriculture through breakthrough science—combining elite germplasm, cutting-edge biotech, and next-generation expertise in gene editing and molecular breeding. Our portfolio includes trusted industry brands like Pioneer, Brevant, and Hoegemeyer, delivering performance farmers rely on.

Join us to help scale innovation globally and shape what’s next in crop science.

Corteva Agriscience is seeking a Search Engine Optimization (SEO), Search Engine Marketing (SEM), and AI Search Optimization professional to manage paid search, organic search, and AI visibility strategy and execution. This position as the SEO/SEM & AI Search Manager is the search subject matter expert and champion and will develop and execute the US search engine optimization, search engine marketing, and AI search visibility strategies for US commercial brands, portfolios, and products.

This role will be engaged with all members of the Integrated Communications team, Strategic Communications teams, and ad agency partner(s).The ideal candidate will strategize, implement, and manage SEO and AI search optimization strategies in conjunction with our content development team.

The right candidate must have expertise in technical analysis, keyword research, on-page optimization, content gap analysis, link building campaigns, competitive analysis, and optimizing content for AI-generated answers and citations. This includes Answer Engine Optimization (AEO) to ensure our content is surfaced in AI-powered answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews), Generative Engine Optimization (GEO) to maximize brand visibility and citations across generative AI platforms, and AI Overview Optimization (AIO) to capture visibility in Google's AI Overviews and similar AI-generated SERP features.

In addition, this role will manage all SEM strategy with hands-on optimization to maximize efficiency through constant performance monitoring and driving a rapid testing schedule. This position will manage the full life cycle from conception and defining objectives to execution, budget pacing, conversion tracking, and reporting. The ideal candidate is proactive, analytical, adaptable, and has an eye for detail.

Responsibilities Manage and implement successful SEO/SEM and AI search optimization campaigns to drive product awareness and qualified traffic to our websites and increase brand visibility in AI-generated answers

Champion and educate the broader organization on the benefits, ranking factors, and activities required to effectively optimize our websites through organic, paid, and AI-driven opportunities

Work cross-functionally on all aspects of SEO/SEM and AEO/GEO including research, strategy, and implementation

Drive testing, analysis, and optimization on search and AI visibility performance to identify key opportunities and learnings

Develop and execute AEO and GEO strategies to ensure Corteva brands are cited, referenced, and accurately represented in AI-powered answer engines (ChatGPT, Perplexity, Claude, Google AI Overviews, etc.)Optimize content structure, schema markup, and authority signals to maximize inclusion in AI Overviews (AIO) and featured snippets

Monitor and report on AI search visibility metrics including citation frequency, brand mention accuracy, and share of voice across generative AI platforms

Manage, review, and perform daily responsibilities associated with Google Ads, Bing, and other search platforms for our Crop Protection and Pioneer Seed brands

Stay current with algorithm changes and new advances in search best practices, AI search engine developments, LLM-driven discovery trends, the competitive landscape, and vendor capabilities

Manage budget allocation and agency relations as needed

Provide analysis, reporting dashboards, and recommendations across traditional and AI search performance

Qualifications

Minimum 5–7 years of experience developing and implementing SEO/SEM strategy, with demonstrated experience or knowledge in AI search optimization (AEO, GEO, AIO)
Bachelor's degree in Marketing, Business, Communications, or related field

Advanced knowledge…