Marketing Manager, AI and Search (SEO​/SEM

Position: Marketing Manager, AI and Search (SEO/SEM)
### Job Details####

Job Title:

Marketing Manager, AI and Search (SEO/SEM)####

Location:

,, ,#### Company:#### Industry Sector:####

Industry Type:

#### Career Type:#### Job Type:Full Time#### Minimum Years Experience

Required:

N/A#### Salary:

Competitive### Get Job Alerts
** Career Type:
** Marketing/Branding
** Country:
** USAI agree to receive alerts from and to the .Your alert was created successfully.x## General Alert Saved
* The listings below are jobs matching the criteria you've selected for your General Alert on.

Criteria selected was:
* General alert saved for .
* General alert notifications will be sent weekly on Monday.
* Please note that you can only have one general alert active at any given time. Creating a new general alert will override an existing general alert.
* Visit the to manage your alerts# Marketing Manager, AI and Search (SEO/SEM)| Number of Years

Experience:

|

Minimum Education Completed: | || Education Major / Discipline Category: | Most Recent / Current Occupation: | |
** Join Vylor - Powering the Future of Agriculture
** Join us to help scale innovation globally and shape what's next in crop science.

Corteva Agriscience is seeking a Search Engine Optimization (SEO), Search Engine Marketing (SEM), and AI Search Optimization professional to manage paid search, organic search, and AI visibility strategy and execution. This position as the
** SEO/SEM & AI Search Manager
** is the search subject matter expert and champion and will develop and execute the US search engine optimization, search engine marketing, and AI search visibility strategies for US commercial brands, portfolios, and products. This role will be engaged with all members of the Integrated Communications team, Strategic Communications teams, and ad agency partner(s).The ideal candidate will strategize, implement, and manage SEO and AI search optimization strategies in conjunction with our content development team.

The right candidate must have expertise in technical analysis, keyword research, on-page optimization, content gap analysis, link building campaigns, competitive analysis, and optimizing content for AI-generated answers and citations. This includes Answer Engine Optimization (AEO) to ensure our content is surfaced in AI-powered answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews), Generative Engine Optimization (GEO) to maximize brand visibility and citations across generative AI platforms, and AI Overview Optimization (AIO) to capture visibility in Google"s AI Overviews and similar AI-generated SERP features.

In addition, this role will manage all SEM strategy with hands-on optimization to maximize efficiency through constant performance monitoring and driving a rapid testing schedule. This position will manage the full life cycle from conception and defining objectives to execution, budget pacing, conversion tracking, and reporting. The ideal candidate is proactive, analytical, adaptable, and has an eye for detail.###
** Responsibilities
* ** Manage and implement successful SEO/SEM and AI search optimization campaigns to drive product awareness and qualified traffic to our websites and increase brand visibility in AI-generated answers
* Champion and educate the broader organization on the benefits, ranking factors, and activities required to effectively optimize our websites through organic, paid, and AI-driven opportunities
* Work cross-functionally on all aspects of SEO/SEM and AEO/GEO including research, strategy, and implementation
* Drive testing, analysis, and optimization on search and AI visibility performance to identify key opportunities and learnings
* Develop and execute AEO and GEO strategies to ensure Corteva brands are cited, referenced, and accurately represented in AI-powered answer engines (ChatGPT, Perplexity, Claude, Google AI Overviews, etc.)
* Optimize content structure, schema markup, and authority signals to maximize inclusion in AI Overviews (AIO) and featured snippets
* Monitor and report on AI search visibility metrics including citation frequency, brand mention accuracy, and share of voice across generative AI platforms
* Manage, review, and perform daily responsibilities associated with Google Ads, Bing, and other search platforms for our Crop Protection and Pioneer Seed brands
* Stay current with algorithm changes and new advances in search best practices, AI search engine developments, LLM-driven discovery trends, the competitive landscape, and vendor capabilities
* Manage budget allocation and agency relations as needed
* Provide analysis, reporting dashboards, and recommendations across traditional and AI search performance
** Qualifications
* ** Minimum 5-7 years of experience developing and implementing SEO/SEM strategy, with demonstrated experience or knowledge in AI search optimization (AEO, GEO, AIO)
* Bachelor"s degree in Marketing, Business, Communications, or related field
* Advanced knowledge in Pay-Per-Click (PPC) strategy, tactics, and execution
* Google Ads experience
* Bing knowledgeable
*…