Growth Marketing Manager

• Oversee day-to-day email and SMS campaign operations, ensuring flawless execution and timely delivery.
• Build custom user selections and other connected programs for enhanced targeting.
• Scope, build, and launch specific acquisition and retention campaigns, including blast and journey-based use cases (e.g., winback, onboarding, high affinity user flows).
• Own QA workflows, including link validation, image rendering, data mapping, triggering effectiveness, journey flows, preview testing, and multi-device checks.
• Manage scheduling, batching, throttling, and send-time logic to optimize throughput (including MPS requirements).
• Ensure proper setup of newsletters, lifecycle journeys, real-time alerts, and triggered communications.
• Set up or review A/B testing strategies and coordinate rollout of new templates with partners.
• Monitor real-time send statuses, error queues, and fallback handling to ensure campaigns fire as expected.
• Monitor platform health, integration failures, and journey errors; drive real-time response and root-cause investigation.
• Support advanced capabilities including segmentation, dynamic content rendering, conditional logic, and real-time triggers.
• Maintain platform folder structures, naming conventions, asset governance, and permission controls.
• Manage data hygiene efforts (inactivity criteria, churn processing, inactive segment monitoring).
• Monitor inbox placement, blocklist status, bounce codes, and sender reputation across brands and IPs.
• Partner with the deliverability consultant to identify and mitigate risks—spam traps, throttling, complaint spikes, cold IP warming, etc.
• Oversee CAN-SPAM, CASL, GDPR, and CCPA compliance across templates, data handling, and unsubscribe processes.
• Manage domain-level configurations (SPF, DKIM, DMARC) in partnership with Tech Ops.

• 2-3 years of experience in email, SMS, and/or mobile app messaging operations, marketing technology, or digital platform management.
• Knowledge of ESPs and notification systems.
• Strong project management and problem-solving skills, with the ability to juggle multiple priorities.
• Excellent collaboration and communication skills to work across editorial, product, data, and strategy teams.
• Experience managing vendor relationships and holding partners accountable.

Demonstrates expertise in managing email and SMS campaign operations, ensuring compliance with regulations such as CAN-SPAM, CASL, GDPR, and CCPA. Proficient in project management, data hygiene, and advanced targeting strategies to optimize campaign performance.

• Email Campaign Management
• SMS Campaign Management
• Project Management
• Data Hygiene Management
• Compliance Knowledge

• Email Marketing
• SMS Marketing
• A/B Testing
• Data Mapping
• Segmentation
• Dynamic Content Rendering
• Link Validation
• Journey Flows
• Multi-Device Checks
• Throttling Management

• Collaboration
• Communication
• Problem-Solving
• Vendor Management
• Prioritization

• CAN-SPAM
• CASL
• GDPR
• CCPA
• Email Deliverability
• Sender Reputation
• Cold IP Warming
• Spam Traps
• Bounce Codes
• Integration Failures

• Email Service Providers (ESPs)
• Notification Systems
• Marketing Technology Platforms
• Data Governance Tools
• Campaign Management Tools