Senior Retention Marketing Manager

Glamour Labs is a fashion-focused retention agency launching in Des Moines, Iowa in the Spring of 2026.

We’re founded by two veterans of the Fashion industry, who built their careers, expertise, and network in Los Angeles growing billion dollar brands.

We are seeking the smartest, the brightest, the kindest, the most fun and hardworking people to bring their talents. If you want to push the bounds of creativity, work on global brands that millions of people will see, and have the most fun you’ve everhad - we want to talk to you.

We’re looking for a Senior Retention Marketing Manager to lead retention strategy across multiple fashion clients while also helping raise the bar internally at Glamour Labs.

This is a senior, agency-side role. You’ll be client-facing, hands-on, and trusted to own outcomes.

You will lead strategy and oversee delivery of our retention services. You’ll oversee email, SMS and push channels. You will create and execute strategies that deepen customer relationships, drive retention, and maximize lifetime value.

You’ll partner closely with strategy, creative and production to create campaigns that move culture.

• Own lifecycle and retention strategy for a portfolio of high-growth fashion brands
• Architect customer journeys across email, SMS, and retention touchpoints — from first purchase to VIP
• Translate brand, data, and customer insight into flows, campaigns, and programs that actually drive LTV
• Lead and mentor internal team members
• Partner directly with clients (Founders, CMOs, Heads of Growth, etc.)on retention strategy
• Pressure-test ideas, challenge assumptions, and push clients beyond “best practices”

• 5–8+ years in lifecycle / retention marketing
• Deep experience with email & SMS platforms (Klaviyo, Iterable, Attentive, Postmark, etc.)
• Strong strategic instincts and the ability to execute
• You understand fashion, ecommerce, and brand — not just dashboards
• You’re comfortable owning client relationships and having thoughtful opinions
• You care about craft, results, and doing work you’d actually want your name on
• You are a natural born leader and love guiding your team to victory
• You are fun, caring, and a joy to work with
• 1-3+ years of agency experience
• Direct to consumer experience

• We work with major, culturally relevant fashion brands
• Retention is our core offering, not a side service
• You’ll have real autonomy, real ownership, and real impact
• Small, senior team with high trust
• We value sharp thinking, honesty, and people who push the work forward

This role is on-site in Des Moines, IA. We believe great work happens when the team is in the room together.