Influencer Marketing Specialist

Influencer Marketing Specialist Job Description Position Summary

The Influencer Marketing Specialist plays a key executional role in the influencer marketing space as part of the broader Social Media/Influencer Marketing business unit. This role requires a detail-oriented, organized professional who can effectively prioritize work without compromising quality. Reporting to the Director of Social Media & Influencer Marketing, the Specialist will drive tactical execution of influencer marketing programs for a diverse portfolio of clients.

Execute influencer and partnership programs for clients while helping advance and scale the agency’s influencer marketing discipline.

• Partner with the Social Media/Influencer Marketing team to research, vet, negotiate, and execute influencer marketing programs.
• Develop into an influencer marketing subject matter expert for the agency, providing guidance and insights to internal teams and clients.
• Collaborate cross-functionally with PR, paid media, account service, and additional business units to deliver integrated influencer campaigns.
• Communicate regularly via email, virtual meetings, and in-person with clients and influencers or their representatives.
• Manage influencer outreach, negotiations, contracting, and ongoing communication on behalf of client brands.
• Maintain a professional, informed, and solutions-oriented demeanor, even during high-pressure negotiations or timelines.
• Stay current with emerging social and influencer trends and clearly communicate those insights to teams and clients.
• Optimize influencer programs in real time and recommend refinements.
• Utilize influencer marketing tools and contribute to improving internal processes; experience with influencer marketing software is a plus.
• Own and streamline the influencer tracking, reporting and analytics function for the agency.
• Support the Social Media/Influencer Marketing team with events, trade shows, internal communications, and social media as needed.
• Other duties as assigned.

• 1-3 years experience in influencer marketing or related field
• Bachelor’s degree in public relations, journalism, communications, marketing or a related field
• Strong understanding of all social media platforms and the influencer marketing industry.
• Excellent communication and presentation skills

• 4 weeks paid time off
• 9 observed holidays + 2 floating holidays
• Paid volunteer time off
• Medical, dental, vision, life and long-term disability insurance
• 401(k) + company match
• Employee assistance program
• Flexible, hybrid work style