Sr. Marketing Communications Manager

Overview

Kemin Industries is looking for a Sr. Marketing Communication Manager to join the North America Animal Nutrition & Health Business Unit.

The Sr. Manager, Marketing Communications is a people leadership role within the North America Animal Nutrition & Health business unit, leading a high-performing team and driving marketing strategies that support business growth and customer engagement. Reporting to an Associate Director or Director, this position oversees integrated brand, content, channel, and demand generation initiatives while partnering with stakeholders to translate business priorities into impactful marketing outcomes.

This role combines strategic leadership, team development, and executional excellence to enhance the customer experience and drive business performance.

This position will sit on-site at Kemin WW Headquarters in Des Moines, Iowa

Join the Kemin Team and Transform Lives!

We are a privately held, family-owned-and-operated global biotechnology company driven by curiosity and committed to transforming the quality of life for people, pets, and the planet.

We create solutions that strengthen health and wellbeing, provide nutrition and immune support for pets and production animals, safeguard the planet’s natural resources, and protect the global food supply chain for generations to come.

We supply over 500 specialty ingredients for various industries, including human and animal health and nutrition, pet food, aquaculture, nutraceutical, food technologies, crop technologies, textiles, biofuels, and animal vaccines.

We employ 3,500 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, Egypt, India, Italy, San Marino, Singapore, South Africa, and the United States.

As a valued member of our team, you'll enjoy a comprehensive benefits package designed to support your financial, physical, and professional well-being:

• Competitive Financial Package
  :
  Enjoy a rewarding salary, uncapped bonus opportunities, a 401k match program, and generous paid vacation and holidays.
• Health and Wellness Support
  :
  Stay fit and healthy with our fitness reimbursement for the whole family, access to an on-site fitness center, a restaurant offering seasonal fresh food options, and free fresh fruit in break areas.
• Career Development and Advancement
  :
  Unlock your potential with opportunities for growth and development throughout your entire career.
• Continued Learning Opportunities
  :
  Grow your skills with our in-house learning platforms, offering thousands of training resources both live and online, and take advantage of tuition reimbursement for external post-secondary pursuits.
• Service Opportunities
  :
  Make a positive impact with paid time off for service, partnerships with The World Food Programme and Habitat for Humanity, and local community initiatives.

• Guide new brand launches from creative concept through legal clearance, keeping target audience, positioning, and identity aligned to brand strategy.
• Enforce brand identity, monitor brand metrics and elevate recurring compliance issues.
• Build channel plans across web, email, social, print, and trade touchpoints for assigned programs.
• Manage publishing calendars and content quality, Oversee SEO basics and leveraging global digital marketing resources.
• Measure cross-channel performance and optimize toward the platforms and formats driving the strongest engagement.
• Develop media and public relations strategy, including priority audiences, messaging, and spokesperson approach.
• Oversee external communications across earned media, press materials, digital content, and social platforms.
• Partner with the corporate communications team to monitor reputation, media coverage, and emerging issues to proactively manage public perception and response.
• Manage department marcom budget and expense planning in accordance with annual communication and event calendar.
• Build a high-performing team, fostering a culture of accountability, continuous learning and strong cross-functional teamwork.
• Supports new market focused brands using agreed Brand Model:
  Target, Value Proposition, Brand Identity.
• Independently develops channel plans that align with marketing objectives, audience behaviors, and engagement goals across the communication mix
• Creates and manages content programs, implements cross-channel distribution strategies, and ensures message consistency.
• Develops and implements channel effectiveness metrics, analyzes engagement patterns, and identifies optimization opportunities.
• Provides oversight of digital analytics, reporting, and effectiveness metrics to monitor conversion performance, uncover optimization opportunities, and drive improvements in lead quality and pipeline velocity.
• Leads the development of targeted engagement strategies and oversees digital content and social media initiatives across corporate platforms and online channels.
• Hires, onboards, and manages performance for a small team of individual contributors.
• Provides…