Paid Media Strategy Leader

Join Vylor—Powering the Future of Agriculture?

At Vylor, we’re advancing agriculture through breakthrough science—combining elite germplasm, cutting-edge biotech, and next-generation expertise in gene editing and molecular breeding. Our portfolio includes trusted industry brands like Pioneer®, Brevant®, and Hoegemeyer®, delivering performance farmers rely on.?

Join us to help scale innovation globally and shape what’s next in crop science.

Vylor is seeking an experienced and strategic Paid Media Strategy Leader to develop, grow, and oversee paid media initiatives as part of the North America Marketing Communications in-house team. This is a high-impact leadership role focused on building an industry leading media function and discipline that drives business outcomes for the Vylor seed brands including Pioneer, Brevant, Hoegemeyer, AgVenture, and Licensing & Distribution.

The ideal candidate will have a strong understanding and working knowledge in omni-channel media planning, including programmatic, endemic, native, print, radio, and TV, while simultaneously guiding strategy, team development, budgeting, and operational excellence. The role will ensure the Vylor paid media efforts are efficient, innovative, insights-driven, measurable, and aligned with both business objectives and industry best practices.

• Build and lead the Vylor internal paid media buying and planning function
• Develop and execute data-informed, audience-first media strategies to support business goals across target customer segments (retailers, growers, channel partners)
• Oversee campaign planning, budgeting, media mix modeling, and go-to-market strategies across:
  • Programmatic (display, CTV/OTT, audio, video)
  • Endemic & Native Media (ag publishers, sponsored content)
  • Traditional (radio, TV, print)

• Establish standard operating procedures for paid media implementation, tagging, tracking, and performance reporting
• Evaluate and onboard ad tech platforms (e.g., DSPs, DMPs, analytics, tagging solutions)
• Engage with media technology and vendor considerations, ensuring cost-efficiency and future scalability
• Oversee media partner RFP’s, media planning presentations and decks, campaign budgets, and media calendars

• Mentor a paid media specialist role and a search marketing role to guide their day-to-day tasks
• Operate as a player-coach—executing and optimizing campaigns
• Foster cross-functional alignment with in-house strategic comms, content, creative, and analytics teams

• Lead the design and deployment of campaign performance dashboards using platforms such as Google Analytics 4, Looker Studio, and vendor insights
• Drive continuous optimization through A/B testing, bid strategy adjustments, audience refinement, and creative performance reviews
• Communicate performance and strategic impact to stakeholders, including executive leadership, marketing managers, and business units
• Represent paid media best practices within the broader organization, contributing to media education and capability-building
• Evaluate industry trends and competitive benchmarks to maintain leadership in agriculture marketing

• Bachelor’s Degree in the field of marketing, advertising, public relations, or agricultural communications

• Eight or more years with an ag/adjacent business, a communications agency, or other professional experiences performing similar work with an emphasis on excellent writing skills, media planning, message development and strategic planning

• 5+ years in a supervisory or leadership role within an agency or in-house team
• Prov…