Regional Sales Manager; Upper Midwest - Agriculture​/Industrial

Dura Plas, Inc. has been in business for over 50 years, evolving into a multifaceted organization with a family of brands. We develop new and innovative plastic products used in a variety of industries, including agriculture, industrial, logistics, horticulture, energy, material handling, and heating and cooling. Our plastic products replace wood, metal, and wire to make customers’ jobs easier and more efficient.

Today, we serve customers in the United States and 65 countries worldwide.

We manufacture a wide range of products in our 425,000 square foot headquarters facility in Addison, Texas. Utilizing state-of-the-art injection molding equipment and economies of scale, we create true value for our customers. Our entrepreneurial spirit, combined with grit, tenacity, and lean operations, has driven the company's success. Dura Plas retains its original entrepreneurial spirit with a customer-focused, growth-oriented approach.

Company Purpose: To make a positive difference in the lives of our employees, customers, and communities

Vision: To be the leader in replacing wood, wire, and metal products with creative plastic solutions

Values:

• Respect and Appreciation
• One Family Spirit
• Deliver Wins
• Evolve, Innovate, and Simplify
• Obsession with Our Customers

Position Summary

The Regional Sales Manager is responsible for driving profitable growth by developing new business, expanding customer relationships, and serving as the face of the Maxi-Lift product line throughout an assigned territory. This is an individual contributor role (not a team leadership position) with full ownership of the assigned territory. You'll have the autonomy to develop your sales strategy, build customer relationships, and drive revenue growth.

This position will work across the Upper Midwest region, which includes Illinois, Wisconsin, Iowa, Minnesota, South Dakota, and North Dakota.

This is an exciting opportunity for an energized, self-motivated sales professional who thrives on building relationships, uncovering new opportunities, and winning business. You'll focus on expanding our elevator bucket and belting product lines with current and new agricultural and industrial customers.

The ideal candidate enjoys being in the field, meeting customers, solving problems, and creating long-term partnerships that drive revenue. If you're comfortable working independently, enjoy travel, and want the opportunity to make a measurable impact while representing an innovative, growing manufacturing company, we'd love to meet you.

Key Responsibilities

1. New Business Development (50%)

• Proactively identify and develop new customer relationships in the Agriculture and Industrial sectors.
• Target OEMs, contractors, wholesale distributors, and large-scale end-users.
• Attend trade shows, networking events, and industry functions to generate leads and support branding.

2. Territory Management & Account Growth (40%)

• Serve as the key point of contact for all sales-related matters within your territory.
• Maintain relationships with existing customers and look for opportunities to upsell or cross-sell.
• Leverage CRM tools to manage customer data, sales pipelines, and follow-ups.
• Track competitor activity and market trends to adjust strategies accordingly.
• Submit regular sales activity reports, forecasts, and performance updates to leadership.
• Collaborate closely with internal teams including Product Management, Customer Service, and Marketing to ensure customer satisfaction and operational alignment.
• Help guide field-level execution of broader national strategies and product launches.

Key Numbers or Indicators

• Revenue growth by territory and product line
• Number of new customers/accounts established
• Conversion rate on quotes and follow-up activity
• Average order value and product mix improvement
• Timely and accurate reporting in CRM

Education & Experience

• Bachelor’s degree preferred; equivalent industry experience considered
• Minimum 3-5 years of sales experience in B2B environments;
  Agriculture, Poultry, and/or Industrial markets strongly preferred.
• Demonstrated success in developing and maintaining long-term customer relationships
• Experience launching or growing new project lines is a plus
• E…