Market Development Coordinator

Description

About us:

At Orthodontic Experts, we are committed to delivering exceptional patient care and setting the standard for orthodontic excellence. With over 30 locations across the greater Chicagoland area, Wisconsin, and Indiana, and continued growth ahead, we are focused on transforming smiles and making a meaningful impact in the communities we serve.

We are looking for team members who are passionate about high-quality care and align with our Core Values:

• Accountability
• Continuous Improvement
• Inclusion
• Integrity
• Respect
• Teamwork
• Transparency

If you are seeking an opportunity to grow your career in a purpose-driven, patient-centered organization, we encourage you to apply.

Description:

The Market Development Coordinator provides essential on-the-ground insights that support market evaluation, site selection, and partnership development. This role will validate data, gather real-world observations, and identify opportunities within communities, referral networks, and competitive landscapes.

This position is ideal for someone who enjoys being out in the field, exploring new areas, building relationships, and contributing directly to strategic growth decisions. This role requires being in the field at least three days per week to evaluate both new and existing markets identified through market analysis. Be available to travel as needed, including extended or multi-day trips, based on project timelines and market evaluation requirements.

Duties consist of but not limited to:

Field Research & Market Validation

• Spend three days per week in the field conducting market visits, neighborhood assessments, and real-world validation of analytical findings.
• Travel to and evaluate both new and existing locations.
• Assess local demand by observing community dynamics, business activity, patient flow, and competitive presence.
• Document field observations and submit structured reports for integration into analytical models.

Referral & Partnership Scouting

• Conduct the first push of dental office visits to introduce the organization, build rapport, and gather early insights on referral potential.
• Identify whether there is a need for an orthodontic clinic in the area by speaking with dentists, understanding patient volume, and evaluating referral patterns.
• Establish initial relationships with dentists, specialists, and community partners before transitioning ongoing relationship management to the Referral Marketing Coordinator.
• Provide leadership with field-validated insights on where referral relationships can be built or expanded.

Patient Management System & Data Insights

• Work within the patient management system to gather referral-source information, identify top referring providers, and understand referral trends.
• Pull and analyze heat maps showing where current patients originate to support market validation for both new and existing locations.
• Use system data to identify gaps, opportunities, and areas where referral relationships or community presence can be strengthened.

Insurance & State Program Research

• Initiate research and involve credentialing team on state insurance programs to determine:
• What orthodontic services are covered
• Reimbursement levels or fee schedules
• Eligibility requirements
• Which insurance plans are commonly accepted in that state
• Identify gaps or opportunities based on insurance coverage and local payer mix.
• Provide leadership with insurance-related insights that impact market viability and referral strategy.

Competitive Landscape Monitoring

• Visit competitor locations to assess visibility, accessibility, service offerings, and patient flow.
• Track competitor openings, closures, ownership transitions, renovations, and other notable changes across Indiana, Illinois, Wisconsin, and additional states as…