Marketing Content Manager

About Oakton College

Educate. Empower. Transform

At Oakton College, we know education changes lives - and that starts with the people who make it happen. For more than 50 years, we've built a welcoming and inclusive community where students from all backgrounds and experiences thrive.

We're looking for passionate educators, professionals and leaders to join our team. Whether in the classroom, student support, or behind the scenes, your talents and expertise will make a difference and shape the future.

We provide dynamic learning environments that empower students and employees alike with campuses in Des Plaines and Skokie and a Health Careers Education Center in Evanston.

As a proud institution accredited by the Higher Learning Commission, Oakton is more than a college - it's a place where innovation, equity and lifelong learning drive everything we do. We value diverse perspectives and embrace new ideas and are dedicated to fostering an inclusive and student-centered culture.

The Marketing Content Manager develops and executes strategic storytelling and social media content that engages Oakton College's target audiences. The Marketing Content Manager is a content creator, social media strategist and project manager. A valued and involved member of the Oakton community, the Marketing Content Manager seeks out stories and collaborates regularly with students, faculty and staff to amplify the Oakton College brand.

Additionally, they lead the student brand ambassador program, providing oversight and mentorship for students representing Oakton's brand on various platforms.

• Collaborate with Senior Manager of Content Marketing to implement a content strategy, marketing campaigns and projects to enhance Oakton's brand awareness and support enrollment growth.
• Source, identify and evaluate content ideas that align with the College's mission, vision, values and strategic priorities. Develop and manage engaging content for various channels (print, social media, website, video, email, etc.) in collaboration with the design, digital and communications teams.
• Support and promote the consistent use of Oakton's editorial and brand identity. Work with the Senior Manager of Content Marketing to make updates as needed.
• Act as a trusted partner to campus stakeholders, working closely to create content that supports their goals while maintaining Oakton's brand standards.
• Serve as a project manager for key marketing initiatives and campus stakeholders, ensuring projects are completed on time and within scope. Consult and provide the team with expert knowledge in current and new media formats and channels, especially digital, that advance Oakton's brand position and enrollment goals.
• In collaboration with the creative and design team, lead the production of both video and photo projects (such as student interviews, promotional videos, event highlights, etc.) in alignment with the College's Inclusive Storytelling Guidelines.
• Lead the college's social media strategy, content calendar, and daily management across platforms. Use data to optimize performance and improve engagement and reach, with an emphasis on short-form video.
• Analyze data to determine campaign and social media effectiveness and provide recommendations. Consistently review and present results to team and clients. Responsible for tracking and reporting on all applicable media.
• Monitor social media channels for trends and engagement opportunities. Make recommendations for new tools and platforms.
• Achieve high-quality results on strict deadlines, interpret stakeholder needs and handle multiple assignments simultaneously. Able to look across the institution and make thoughtful recommendations about what content goes where and when.
• Use a project management system to manage project status, manage priorities and coordinate with cross-functional teams.
• Develop and manage a student brand ambassador program, recruiting and mentoring students to represent Oakton College on social media and other channels.
• Provide training and guidance to student ambassadors on effective storytelling and brand representation, ensuring consistency in messaging.
• Perform job related duties as assigned.

Administrative supervision is received from the Director of Marketing. Functional supervision is received from the Senior Manager of Content Marketing.

Student volunteers and student workers in the student brand ambassadors' program. Supervision of freelancers as needed.

• Bachelor's degree required. Major in Marketing, Communications, Journalism, English or related field, or an equivalent combination of training and experience from which comparable knowledge and abilities can be acquired is preferred.
• Four (4) years of project management experience in a marketing and communications environment.
• Enthusiastic, curious storyteller who takes initiative and…