Senior Brand and Product Marketing Manager

Senior Brand and Product Marketing Manager

Senior Brand and Product Marketing Manager at Acuity - A leading industrial technology company focused on lighting and intelligent spaces. Join us to drive brand growth, lead innovative marketing strategies, and position our solutions as the preferred choice for the design community.

This position works a hybrid schedule from Atlanta, GA or Des Plaines, IL and requires travel as part of the responsibilities.

• Lead brand strategy and positioning, ensuring clear differentiation in the market.
• Own the annual marketing plan for our architectural downlighting brands, creating integrated campaigns that drive awareness, thought leadership, and sales growth.
• Direct go‑to‑market strategies and execution for new product introductions, collaborating across product management, engineering, creative, and sales.
• Create compelling product‑ and brand‑specific content, including sales enablement tools, social media content, technical collateral, digital assets, and videos.
• Understand customer motivations, behaviors, and emerging trends to craft targeted messaging and content.
• Build strong relationships and collaborate with cross‑functional teams to align on priorities and deliver results.
• Track and analyze KPIs, uncover opportunities, and optimize marketing strategies for greater impact.
• Support and, when required, lead initiatives for the team, driving productivity and efficiency.

• Bachelor’s degree in Marketing, Business, Communications, or related field; 5+ years of progressive experience in brand and product marketing, preferably in architectural lighting or related industries.
• Proven track record of developing and executing integrated marketing plans and successful product launches.
• Curious mindset with a demonstrated ability to drive innovative solutions and solve complex problems.
• Excellent written and verbal communication skills; ability to craft compelling messaging for technical and non‑technical audiences.
• Strong project management skills, with the ability to manage multiple priorities and deliver results on time and within budget.
• Experience collaborating with cross‑functional teams and leading projects, influencing without direct authority.
• Analytical mindset with the ability to interpret data and market trends to drive strategy.
• Experience mentoring and developing other marketing professionals.
• Available to travel based on business needs.

The range for this position is $91,400.00 to $, based on experience and geographic location. Acuity offers generous benefits including health care, dental coverage, vision plans, 401K benefits, and commissions/incentive compensation depending on the role.

We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law.

Accommodation for Applicants with Disabilities:
As an equal opportunity employer, Acuity Inc. is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need an accommodation, you may contact us at (770) 922‑9000, select option
4. Please clearly indicate the type of accommodation you are requesting and the requisition number.