Customer Insights Analyst

🌱 Grow With Us – Join the Nature Fresh Farms Team!

Imagine breaking from tradition to ensure a brighter future for generations to come. At Nature Fresh Farms®, we’re committed to nourishing people and the planet through greenhouse farming.

Since 1999, our family-owned company has pursued a simple yet profound goal:
to cultivate a kinder, healthier future
. Today, we’re proud to be one of North America’s largest vertically integrated leaders in greenhouse-grown produce
. While we are growers, we are also greenhouse builders, plant nurturers, and collaborative partners united by shared values and vision.

Our journey is far from over. As we look to the future, we remain committed to:

• Innovation and conservation
• Reducing waste and promoting biodiversity
• Creating a more sustainable, inclusive, and friendlier world for all

🌟 We’re Hiring!

We are currently looking to fill a full‑time, permanent position for a Consumer Insights Analyst in our Marketing Department at our Leamington office.

What You'll Do:

Bring Consumer Insights to Life:

• Contribute to the design and execution of research projects, partnering with external vendors to deliver quality insights on time and on budget
• Synthesize qualitative and quantitative findings into clear, compelling stories that drive action
• Build presentations that bring the consumer to
• Support the activation of our consumer research across the organization

Mine Data and Identify Opportunities:

• Create and analyze reports using syndicated data platforms and emerging on‑demand research tools
• Build and maintain standardized reporting templates for category performance, competitive tracking, and consumer trends
• Track emerging trends, competitor activities, and whitespace opportunities
• Compile regular intelligence updates for internal distribution

Fuel Innovation and

Collaboration:

• Partner with Marketing, Product and Packaging Innovation, and Sales teams to deliver insights that inform real decisions
• Arm the team with consumer‑backed sell stories for retail partners and trade show moments
• Be a go‑to resource for "what does the consumer think?" building a reputation as the team's insight engine

Problem Solving: Resourceful and proactive approach to finding solutions

Growth Mindset: Eager to develop new skills and take on expanded responsibilities

• This role requires compliance with all Health and Safety, Food Safety, Bio Security, and Nature Fresh Farms policies and procedures.
• This description highlights the main responsibilities but is not inclusive of all activities that may be required.
• Must be able to complete all physical requirements of the job with or without a reasonable accommodation.

What You Bring:

• Bachelor’s degree in Marketing, Business, Economics, Psychology, Communications, or related field
• 2–5 years of experience in consumer insights, market research, or data analytics within CPG, food and beverage, or retail; fresh produce or perishables experience a plus
• Hands‑on experience with syndicated data platforms (Circana/IRI, Nielsen, Numerator) and/or primary research execution (surveys, focus groups, IDIs)
• Strong communicator who can distill data from multiple sources and present findings to diverse audiences
• Proficiency in Excel and PowerPoint, including charts, pivot tables, and presentation development
• Valid passport with ability to travel to the U.S. or internationally as required

Core Competencies:

• Intellectual Curiosity: Driven to understand the "why" behind consumer behavior and market trends
• Communication: Ability to translate complex data into actionable narratives
• Attention to Detail: Commitment to accuracy, data quality, and reporting consistency
• Collaboration: Works effectively across teams with a service‑oriented mindset
• Problem Solving: Resourceful and proactive approach to finding solutions
• Growth Mindset: Eager to develop new skills and take on expanded responsibilities

What To Expect:

• Office setting - walking, sitting, and standing throughout the day.
• Participation in trade shows and company events (some extended walking/standing)
• Some travel required to different locations within and outside of Canada and locally as needed
• Works Monday-Friday. Hours may fluctuate according to business…