Executive Director, Business Lead-Content Supply Chain

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WPP Enterprise Solutions is seeking a senior Business Lead to oversee a large-scale AI-enabled Content Supply Chain transformation program for Ford. This role will be the ultimate accountable business leader for the workstream, responsible for ensuring that the program is strategically connected to Ford’s broader marketing, customer experience, personalization, production, data, technology, and business transformation priorities. This is not a traditional account management role.

It requires a senior client and business leader who can translate enterprise ambition into clear priorities, connect work streams across a complex WPP and Ford ecosystem, and ensure the program delivers meaningful business value. The ideal candidate understands how content, data, technology, decisioning, workflow, governance, and measurement come together to enable modern personalized marketing  Business Lead will own the “what” and “why” of the program: what Ford needs, why it matters, how the work connects to enterprise objectives, how priorities should be shaped, and how WPP should organize around the opportunity.

This is a hands‑on business leadership role, requiring someone who can both lead the room and do the work — shaping strategy, writing POVs, building executive narratives, getting into workstream details, and turning ambiguity into clear decisions and action. They will partner closely with the Program Delivery Lead, who will own the “how” of activation, delivery operations, governance, and execution.

This role requires executive presence, strong commercial judgment, deep client relationship skills, and the ability to bring clarity to ambiguity. The right candidate will be able to lead senior stakeholder conversations, identify growth opportunities, shape strategic narratives, and keep a complex transformation effort moving with focus, confidence, and momentum.

• Own the overall business leadership of the Ford Content Supply Chain transformation workstream across WPP Enterprise Solutions, Ford.
• Serve as the senior business owner responsible for connecting the program to Ford’s broader enterprise priorities, including content personalization, marketing efficiency, customer experience, data enablement, production transformation, AI adoption, and measurable business growth.
• Translate complex transformation needs into clear business priorities, strategic narratives, workstream objectives, and executive‑ready recommendations.
• Ensure the full program ladder ups to Ford’s ambition to deliver the right content, in the right format, to the right customer, in the right channel, at the right moment.
• Maintain a clear view of how content production, asset lifecycle management, taxonomy, metadata, DAM modernization, data connectivity, decisioning, workflow governance, and measurement work together as one…