Marketing Creative Director

About Us

Sparks is a leading global brand experience agency, specializing in the design and execution of award‑winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world.

The Marketing Creative Director is a multi‑disciplinary, versatile creative leader responsible for shaping and maintaining the agency’s visual and conceptual identity across every touchpoint. This role blends high‑level brand stewardship with hands‑on direction across websites, video and sizzle content, social assets, presentations, and campaign creative. The Director guides the expression of the Sparks brand and its sub‑brands globally—leading integrated marketing campaigns, content development, and cross‑functional collaborations—and ensures creative excellence across all outputs.

This role is eligible to work a hybrid schedule, generally requiring 2–3 days per week in‑office based out of one of the following areas:

• Dallas, TX
• Philadelphia, PA
• Detroit, MI
• Fort Wayne, IN

• Own and maintain the look, feel, and tone of the brand across all channels, from web and social to video, presentations, and event environments.
• Establish and evolve brand guidelines, visual systems, and messaging frameworks that work seamlessly across digital, social, and experiential applications.
• Act as a consultative partner to the broader Creative team, providing guidance and expertise on brand‑related projects and ensuring platform‑appropriate execution.
• Establish and enforce rigorous quality standards, reviewing key creative outputs (sites, sizzles, decks, social assets, etc.) before release to ensure consistency and craft.
• Stay ahead of design, digital, social, and content trends—identifying opportunities to evolve and refresh the brand across formats.
• Proactively propose and implement innovative, channel‑aware creative solutions that enhance brand engagement and impact.

• Lead the visuals, content and conceptual copy development of integrated marketing campaigns for Sparks and its sub‑brands, including thought leadership, websites/landing pages, social media, recruitment initiatives, and event branding.
• Provide creative direction for the development of web experiences (UX/UI collaboration, page flows, content hierarchy, and visual design).
• Direct video and sizzle content—owning narrative, scripts, storyboards, and overall look and feel in partnership with producers, editors, and motion designers.
• Drive creation of social‑first assets (static, motion, vertical video) that adapt big ideas into platform‑native executions.
• Oversee design and storytelling for presentations, executive communications, and sales/marketing collateral, ensuring alignment with brand and business objectives.
• Ensure all content aligns with brand standards and clearly communicates the company’s value, differentiation, and POV.

• Partner strategically with the executive team on high‑impact internal and external initiatives to ensure a unified, elevated, and digitally‑forward brand presence.
• Manage and mentor in‑house designers, writers, and content creators, as well as motion/video partners—fostering a collaborative, high‑performing creative culture.
• Provide clear direction, actionable feedback, and development opportunities to help talent grow across multiple mediums (web, video, social, experiential).
• Identify, select, and manage external creative partners (e.g., production companies, digital studios, Superside) to supplement in‑house capabilities, ensuring alignment with brand standards and project goals.

• Extensive knowledge of graphic design fundamentals, digital and social content best…