Regional Marketing Executive, Lakes

Location:

Chicago, IL;
Detroit, MI;
Madison, WI;
Minneapolis, MN

The Regional Marketing Executive (RME) will be responsible for strategically driving the market development across the Systemic Mastocytosis (SM) landscape. The RME is responsible for fostering awareness of SM, identifying and developing SM champions, and fostering multi-specialty connections to advance care for SM patients. This role helps to inform brand strategy both nationally and locally through insight capture with SM key opinion leaders and requires collaboration with internal teams to drive customer relationships and enhance treatment adoption across the region.

The RME is responsible for developing strategic engagement plans for SM key opinion leaders across the regions.

The RME will work closely with Marketing, Sales, Leadership, and Commercial Operations to identify opportunities and unmet needs, while building a geographically dispersed network of SM advocates. This position will also lead speaker program management, regional marketing initiatives, and regional congress planning. As a field-based role, the RME reports to the Sr. Director, Regional Marketing Executive Team Leader.

• Lead long-term market development efforts in assigned regions across the SM landscape, focusing on high-potential centers and customers.
• Develop and execute customer engagement plans for SM key opinion leaders within assigned regions and foster SM KOL connections across multi-disciplinary specialists that treat / manage SM patients. Collaborate with sales VPs and RBDs to inform account strategy and plans through treatment pathway discovery, and insight generation to advance care in centers of excellence.
• Identify, build, and move SM champions along the belief continuum, fostering advocacy within the region.
• Maintain understanding of regional market dynamics, including key opinion leaders, institutional accounts, and multi-disciplinary teams to advance SM patient care through the development of SM centers of excellence.
• Partner with sales leadership, commercial field teams, and medical to align regional market development strategies.
• Develop and execute regional marketing initiatives (insight discovery, ad boards, round tables, etc.)
• In partnership with Medical, Sales Leadership, Commercial Operations, and Brand Marketing, the RME will support regional congress planning and execution, including KOL engagement at priority conferences across hematology/oncology and allergist/immunology.
• Leverage analytical tools to understand business trends and meet or exceed target KPIs.
• Oversee speaker management, including speaker selection and training in collaboration with HQ marketing.
• Be a voice for SM key opinion leaders key customer accounts within the organization, advocating for needs and sharing insights with key stakeholders and cross-functional partners to inform brand strategy.
• Proactively meet with assigned centers and/or customers to solicit feedback and adjust accordingly.
• Develop and continuously maintain a high level of systemic mastocytosis clinical competence.
• Acts with integrity; upholds ethical behavior and strict adherence to compliance standards.
• Ability to travel within the US on a regular basis which may include overnight and weekend travel for regional congresses (estimated 50%+).
• Perform other responsibilities as assigned.

• Bachelor's degree in business, science, engineering, or related field.
• A minimum of 8 years of work experience in marketing, sales, or related functions.
• Minimum 4 years of field marketing, TLL, or other relevant field-type roles.
• Allergy/Immunology and Hematology background required.

• Rare Disease and/or TA with market development background preferred.
• Experience working within a multidisciplinary team/forming a treatment team preferred.
• Academic center focus and KOL development experience required.
• Cross functional commercial background a plus (i.e. marketing, sales leadership, etc.).
• Project management preferred.
• Vendor management preferred.
• Demonstrated success across multiple drug launches in applicable specialty markets.
• Understanding of oral targeted therapies with a requisite diagnostic component and ability to navigate in complex market access environments.
• Strong oral and written communication skills.
• Expertise in creating and executing on customer account plans.
• Robust analytical and problem-solving skills, ability to identify and action on creative solutions.
• Ability to establish credibility, connect the dots and align multiple stakeholders to pioneer the adoption of new products, methods and technologies.
• A team player able to collaborate effectively with a broad range of stakeholders, gain consensus and act independently in a fast-paced, entrepreneurial environment.
• Flexibility and the ability to plan and adapt to changing market conditions.
• Motivated by patient focus,…