Senior Business Analyst

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RAPP Detroit is looking for a Senior Business Analyst to join our award-winning Program Management team. We are RAPP – world leaders in activating growth with precision and empathy  a global, next-generation precision marketing agency, we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We foster an inclusive workplace that emphasizes personal well-being.

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

As a Senior Business Analyst, you play a crucial role in ensuring that email campaigns meet business objectives, consumer needs, and technical requirements. You bridge the gap between business stakeholders and development teams. You know how to gather requirements, communicate clearly, create detailed and accurate documentation, and participate in quality assurance testing to ensure solutions meet business needs. Ideally, you have experience with email development projects, collaborating with creative and technical teams, partnering with project and account managers, and identifying potential risks ahead of time.

You’re creative, solution-oriented, organized, collaborative and have exceptional people skills.

• Requirement gathering:
  Collect and document business requirements from stakeholders.
• Collect technical requirements:
  Identify integration with CRM, personalization needs, tracking, and automation.
• Documentation:
  Create detailed, accurate documents including Adobe email campaign specifications, seed lists, and test scenarios required for each email campaign. Develop business logic related to audience segmentation and data needs for dynamic email content.
• Testing and validation:
  Assist in agency quality testing to ensure solutions meet business needs and align with specifications. Validate business logic and liaise with partner email deployment vendors as needed.
• Process Mapping and Analysis:
  Identify inefficiencies or bottlenecks in the existing workflow; propose improved processes for email development.
• Mitigate Risks:
  Collaborate with cross-functional teams to solve issues; escalate as necessary to protect client expectations and internal capabilities.
• Meeting Leadership:
  Lead effective meetings through preparation, clear direction, and detailed agendas.
• Process and Quality:
  Champion agency processes and quality work.

• Bachelor’s Degree or equivalent experience
• 5-8 years of project management experience
• Agency experience preferred
• Email and direct mail experience required
• Database and customer segmentation experience required
• Data file layout and data feed knowledge and experience required
• Email marketing platform experience preferred (segmentation, automation, personalization)
• Email testing experience required
• Ability to manage multiple projects at one time
• Proven track record in people collaboration and issue resolution
• Proficient in Microsoft Office tools (Excel, Power BI) and Adobe Workfront or similar project management software
• Technical aptitude/understanding of HTML development and testing
• Support operation and development groups by following departmental policies and procedures; accurately complete timesheets
• Strong written and verbal communication skills; empathy and active listening; time management; organization; attention to detail

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees.…