Website Specialist - CMS & SEO

Overview

Working as part of a small CMS team, you will support the Digital team in maintaining and optimizing Element's portfolio of websites and digital platforms. Your expertise in Optimizely CMS and SEO best practices will be essential as you manage day-to-day content operations, train stakeholders, and ensure quality standards across all digital properties.

A key differentiator of this role is providing timezone coverage for USA requirements when the EMEAA team is offline, with a strong emphasis on developing and applying SEO expertise alongside the Senior SEO Specialist.

• Manage daily CMS operations using Optimizely (Episerver), including uploading content, creating pages, and maintaining site structure and code quality.
• Review and approve content change requests through the CMS, ensuring submissions meet quality guidelines and SEO best practices.
• Assist the Senior SEO Specialist with SEO projects, including technical SEO crawls and audits and keyword optimization, applying current best practices. Cover for them in periods of absence to ensure projects keep progressing.
• Support the day-to-day running of the web content process and board, managing requests and ensuring timely delivery.
• Perform regular website and content audits to identify missing elements, broken links, or issues, and areas for UX improvement; work with stakeholders to resolve.
• Train and support marketing teams and stakeholders in using the CMS system effectively.
• Monitor error and downtime reports, troubleshoot issues, and elevate complex problems to the Web Agency or Platforms Manager as appropriate, with clear briefs.
• Provide responsive timezone coverage for USA requirements when EMEAA team is offline.
• Support the Global Digital Director, Platforms Manager, and wider Digital team with ad-hoc tasks as needed.
• Keep current with developments in CMS technology and SEO practices, particularly AI and algorithm updates.
• Always operate in accordance with Element's Purpose and values and Element's policies procedures and standards at all times.

• Bachelor's Degree in Marketing, Digital Marketing, Communications, or related field preferred.
• Minimum 2-3 years' experience in website management, CMS administration, or digital marketing support for an agency or larger organization.
• Hands-on experience with Optimizely (Episerver) CMS highly desirable; experience with other enterprise CMS platforms (e.g., Sitecore, Craft) will be considered.
• Experience with headless CMS systems and understanding of modern content architecture approaches.
• Working knowledge of technical / content SEO best practices and current digital marketing trends.
• Experience with website analytics tools such as Google Analytics, Google Tag Manager and Looker.
• Experience with managing and using SEO tracking tools (SEMRush preferred)

Key behaviors

• Action oriented
• High attention to detail
• Process adherence and discipline
• Pragmatic problem solving
• Stakeholder management
• Highly collaborative
• Customer focus
• Communicating effectively
• Multi-tasker

Other skills and abilities

• Strong technical expertise with CMS platforms and ability to troubleshoot common issues.
• Excellent time management and prioritization skills; flexible in taking on varied tasks.
• Ability to translate complex technical concepts for non-technical audiences.
• Responsive to support requests across different time zones.
• Collaborative with strong quality assurance capabilities.
• Working understanding of HTML/CSS/JS and web development principles beneficial.
• Self-motivated and comfortable working remotely.

Element is one of the fastest growing testing, inspection and certification businesses in the world. Globally we have more than 9,000 brilliant minds operating from 270 sites across 30 countries. Together we share an ambitious purpose to ‘Make tomorrow safer than today’.

When failure in use is not an option, we help customers make certain that their products, materials, processes and services are safe, compliant and fit for purpose. From early R&D, through complex regulatory approvals and into production, our global laboratory network of scientists, engineers, and technologists support…