Web Analytics Analyst

Founded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence delivering high-quality resources and top-notch recruiting services, enabling businesses to effectively respond to organizational changes and technological advances.

At Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values; incorporating value, passion, excellence, empowerment, and happiness creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development.

Yes, onsite work is required 1x per week

• Web Metrics Analyst role focused on transforming quantitative digital data into insights
• Supports creation of useful, intuitive, and high-performing digital experiences for members
• Identifies behavioral trends and analyzes end-to-end funnels
• Delivers actionable recommendations aligned with business outcomes

• Digital Behavioral Analysis:
  Demonstrated experience analyzing user behaviors, identifying trends, and generating insights that influence product or experience decisions
• Communication & Storytelling:
  Proven ability to translate complex data into simple, compelling narratives through dashboards, presentations, and written summaries
• Technical Analytics Expertise:
  Hands-on experience with Adobe Analytics (preferred) or Google Analytics, including segmentation, event tracking, and funnel reporting

• Gather, analyze, synthesize, and interpret digital analytics data using Adobe Analytics or other analytics platforms
• Develop and maintain user funnels across key digital journeys; analyze drop-off, conversion drivers, behavioral trends, and friction points
• Proactively identify insights and emerging patterns to improve user experience, increase engagement, or drive conversion
• Build clear, intuitive dashboards and reports communicating insights, trends, and KPI performance
• Partner with business stakeholders to define success metrics and translate business questions into analytical approaches
• Ensure KPIs align with desired business outcomes
• Support measurement strategy and tagging design throughout the project lifecycle
• Collaborate with UX, product, development, and marketing teams to validate tagging and optimize data quality
• Assist with campaign tracking, test measurement, and performance analysis as needed
• Minimum three years of digital analytics experience synthesizing data into actionable insights
• Strong experience with Excel and PowerPoint, with preference for dashboard tools such as Power BI, Tableau, or Adobe Workspace
• Understanding of web usability, UX principles, and digital experience measurement

• Experience designing and analyzing user funnels, conversion flows, and multi-step digital journeys
• Knowledge of campaign tracking, including UTM standards, tagging plans, and validation processes
• Experience working within Agile teams, including refinement, definition of done (DoD), and testing

• Bachelor’s degree preferred in Data Science, Computer Science, Statistics, Analytics, Information Systems, or a related quantitative field
• Professional training or certification in a digital analytics platform such as Adobe Analytics (ACE), Adobe Customer Journey Analytics, or Google Analytics (GAIQ) strongly preferred
• Additional coursework or certifications in digital measurement, experimentation, data visualization, or UX analytics is a plus, including Adobe Target, Optimizely, Tableau/Power BI, or SQL fundamentals

Kyyba is an Equal Opportunity Employer.

Kyyba does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. Minorities /…