Senior Associate, GEO

Senior Associate, GEO

At dentsu, we help leading brands build visibility across a search landscape that is rapidly evolving. We’re looking for a Senior Associate, GEO to support a complex, enterprise‑level client and drive performance across both traditional search and emerging AI‑powered discovery experiences.

This role is ideal for someone with a strong foundation in SEO who is ready to independently own day‑to‑day work streams and is energized by an emerging, fast‑changing search landscape. You’re curious by nature, eager to test new ideas, and motivated to help shape how brands show up across AI‑powered discovery experiences. You’ll work across technical SEO, content optimization, performance reporting, and Generative Engine Optimization (GEO), partnering closely with internal teams and client stakeholders to improve discoverability in both search engines and generative environments.

• Own day‑to‑day execution of GEO and SEO work streams for a large, enterprise‑level client, ensuring work is high‑quality, on time, and aligned to business goals
• Execute technical GEO/SEO audits (crawlability, indexation, Core Web Vitals, page speed, structured data) and translate findings into prioritized, actionable recommendations
• Conduct keyword and prompt research, competitive analysis, content evaluations, and gap assessments to inform optimization priorities and content strategy
• Develop and maintain on‑page optimization recommendations for traditional search and AI‑driven discovery (metadata, heading structure, internal linking, schema, content formatting)
• Support GEO initiatives by identifying opportunities to improve content structure, factual clarity, authority signals, and citation readiness in generative search experiences
• Analyze organic search and AI discovery performance, turning data and technical findings into clear insights and recommended actions
• Partner cross‑functionally with content, analytics, development, media, and account leadership to drive implementation and progress
• Support site migrations, redesigns, CMS updates, template changes, and new page launches
• Develop client‑ready reporting, POVs, and presentations that clearly communicate performance, opportunities, and next steps
• Proactively identify new GEO and AI discovery opportunities, testing ideas and challenging assumptions as platforms and behaviors evolve

• 3+ years of SEO experience, ideally in an agency or enterprise environment
• Strong understanding of technical SEO, on‑page optimization, search intent, and performance analysis
• GEO experience preferred, including optimization recommendations and AI visibility monitoring in tools such as Profound or Bluefish
• Experience working on large or complex websites with multiple stakeholders, templates, or content types
• Ability to independently manage day‑to‑day work streams while contributing to broader strategic initiatives
• Confidence presenting findings and recommendations to internal teams and client stakeholders
• Working knowledge of HTML, CSS, JavaScript, and structured data
• Proficiency with SEO and analytics tools such as Google Search Console, GA4, Adobe Analytics, Screaming Frog, Bright Edge, Semrush, Ahrefs, or similar
• Strong analytical, communication, organizational, and project management skills
• High levels of accountability, autonomy, and follow‑through

• Creative and curious, with a strong interest in how emerging AI systems surface and cite information
• Hungry to learn and grow, eager to stretch beyond assigned tasks and take ownership of testing and improvement
• Comfortable operating in ambiguity as best practices continue to evolve
• Motivated to innovate and push boundaries while balancing performance, data, and client goals
• Actively engaged in the industry, tracking platform changes and contributing informed points of view

• You independently manage GEO and SEO work streams with strong attention to quality, timing, and impact
• You deliver thoughtful, actionable recommendations grounded in data and business priorities
• You partner effectively with senior team members to support strategic direction
• You help move…