Software Developer, CRM

WFH Flexible
• Mostly Remote, Occasional Travel

Description

Brkthru was founded with a client‑centric philosophy in an industry where service is often overlooked. Our mission is to be the preferred partner of local advertisers and agencies, creating and managing successful paid digital media campaigns for local, state, regional and national brands in nearly every B2C and B2B vertical and industry. Our campaigns reach customers on digital devices such as smartphones, tablets, computers and digital TV.

We are guided by our core values and we center them in the hiring process and our workday to build teams that exemplify Positive Attitude, Caring, Contribution, Communication, and Trust.

Brkthru is the leading digital media solutions provider to mid‑market agencies and brands. We are a close‑knit and highly sophisticated trading team that works in 20+ different digital media platforms. Our client‑first philosophy sets us apart, consistently earning us a 90% client satisfaction rating, and equally impressive client retention is proof. We are growing quickly, ranking for the fourth year in‑a‑row to the Inc.

5000 Fastest Growing Private Companies in America for 2025, 2024, 2023, and 2022. We rank 324 in the Inc. Advertising & Marketing category and outpace some of the biggest agencies in the country.

As a Software Developer, CRM at Brkthru, you support and enhance key systems within our technology ecosystem, including Bravo (our custom React application), Word Press web properties, internal tools, and Zoho CRM environment.

This role exists to ensure the stability, scalability, and continuous improvement of the systems that power Brkthru’s internal operations and client delivery. Serving as the subject matter expert for our CRM platform (Zoho), the Software Developer, CRM translates evolving business needs into sustainable technical solutions, recommends system improvements, and executes enhancements that strengthen data integrity and system reliability in alignment with business and technical leadership.

This is a hands‑on development role requiring strong technical judgment and autonomy in execution. You will collaborate with cross‑functional stakeholders and contribute to multiple concurrent initiatives, ensuring reliable and high‑quality delivery.

• Own the ongoing reliability and performance of the Zoho CRM environment, serving as the subject matter expert while aligning long‑term architectural changes with business and technical leadership.
• Maintain and enhance Bravo (React), Word Press properties, and internal tooling to support business objectives.
• Identify and implement system improvements that increase reliability, usability, and scalability.
• Ensure thorough documentation of environment and processes.

• Lead CRM refactoring efforts to support evolving data structures, reporting needs, and automation workflows, aligning major structural changes with business and technical leadership.
• Design and implement integrations across systems using APIs and cloud infrastructure.
• Ensure code quality, documentation, and maintainability best practices are consistently applied.

• Execute technical initiatives from scoping through deployment, proactively communicating timelines, risks, and dependencies.
• Manage development work streams in Jira, maintaining visibility across stakeholders.
• Coordinate with internal teams and external vendors to ensure successful delivery of concurrent initiatives.
• Identify opportunities to leverage automation, AI tooling, and emerging technologies to improve team efficiency.
• Proactively surface system risks, technical debt, and architectural gaps, recommending practical solutions and escalating concerns.

• 5+ years of professional software development experience.
• 2+ years of experience working within CRM (Zoho preferred) or other complex business systems.
• Experience owning or significantly contributing to production systems.
• Experience working in fast‑paced, cross‑functional environments.

• Proficiency in React, Type Script, HTML/CSS.
• Experience…