Senior Associate, GEO

Job Overview

Senior Associate, GEO – dentsu. We help leading brands build visibility across a rapidly evolving search landscape. We seek a Senior Associate to support a complex enterprise‑level client and drive performance across traditional search and emerging AI‑powered discovery experiences. The role is ideal for someone with a strong foundation in SEO who is ready to independently own day‑to‑day work streams and is energized by a fast‑changing search landscape.

• Own day‑to‑day execution of GEO and SEO work streams for a large, enterprise‑level client, ensuring work is high‑quality, on time, and aligned to business goals.
• Execute technical GEO/SEO audits (crawlability, indexation, Core Web Vitals, page speed, structured data) and translate findings into prioritized, actionable recommendations.
• Conduct keyword and prompt research, competitive analysis, content evaluations, and gap assessments to inform optimization priorities and content strategy.
• Develop and maintain on‑page optimization recommendations for traditional search and AI‑driven discovery (metadata, heading structure, internal linking, schema, content formatting).
• Support GEO initiatives by identifying opportunities to improve content structure, factual clarity, authority signals, and citation readiness in generative search experiences.
• Analyze organic search and AI discovery performance, turning data and technical findings into clear insights and recommended actions.
• Partner cross‑functionally with content, analytics, development, media, and account leadership to drive implementation and progress.
• Support site migrations, redesigns, CMS updates, template changes, and new page launches.
• Develop client‑ready reporting, POVs, and presentations that clearly communicate performance, opportunities, and next steps.
• Proactively identify new GEO and AI discovery opportunities, testing ideas and challenging assumptions as platforms and behaviors evolve.

• 3+ years of SEO experience, ideally in an agency or enterprise environment.
• Strong understanding of technical SEO, on‑page optimization, search intent, and performance analysis.
• GEO experience preferred, including optimization recommendations and AI visibility monitoring in tools such as Profound or Bluefish.
• Experience working on large or complex websites with multiple stakeholders, templates, or content types.
• Ability to independently manage day‑to‑day work streams while contributing to broader strategic initiatives.
• Confidence presenting findings and recommendations to internal teams and client stakeholders.
• Working knowledge of HTML, CSS, JavaScript, and structured data.
• Proficiency with SEO and analytics tools such as Google Search Console, GA4, Adobe Analytics, Screaming Frog, Bright Edge, Semrush, Ahrefs, or similar.
• Strong analytical, communication, organizational, and project management skills.
• High levels of accountability, autonomy, and follow‑through.

• Creative and curious, with a strong interest in how emerging AI systems surface and cite information.
• Hungry to learn and grow, eager to stretch beyond assigned tasks and take ownership of testing and improvement.
• Comfortable operating in ambiguity as best practices continue to evolve.
• Motivated to innovate and push boundaries while balancing performance, data, and client goals.
• Actively engaged in the industry, tracking platform changes and contributing informed points of view.

• You independently manage GEO and SEO work streams with strong attention to quality, timing, and impact.
• You deliver thoughtful, actionable recommendations grounded in data and business priorities.
• You partner effectively with senior team members to support strategic direction.
• You help move work from insight to implementation across complex, cross‑functional environments.
• You contribute to measurable improvements in visibility, site health, content performance, and AI search readiness.
• You actively bring forward ideas, tests, or POVs that help shape how we approach GEO as the landscape evolves.

Annual salary range: $62,100–$81,000. Placement within the range is based on relevant…