Senior Product Information Specialist

Senior Product Information Specialist

Detroit, Michigan, USA

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems lt for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does a Senior Product Information Specialist do at WPP Production?

We are seeking a Senior Product Information Specialist to drive critical automotive product compliance, technology communications, and digital content reviews across multiple agencies and client teams.

This unique hybrid role combines strong project management expertise with a passion for vehicle technology, software-enabled features, and digital customer experiences. The ideal candidate thrives in a fast-paced agency environment, understands creative and production workflows, and is eager to build expertise in connected vehicle technologies such as infotainment systems, driver assist features, mobile applications, and digital retail experiences.

This individual will serve as product liaison across internal teams, agency partners, engineering stakeholders, legal/compliance teams, and clients. Success in this role requires exceptional organization, relationship-building, communication, and problem-solving skills, along with curiosity, knowledge and enthusiasm for emerging automotive technologies.

The ideal candidate is service-oriented, proactive, detail-focused, and solutions-driven. They embrace process improvement, enjoy collaborating across disciplines, and are energized by helping teams deliver accurate, compliant, and high-quality work on time.

Major Responsibilities

Vehicle Technology & Product Support

* Manage the in-vehicle screen request workflow and reviews to ensure technology representations, feature availability, and digital experiences are accurate and compliant.

* Develop working knowledge of vehicle technologies, digital ecosystems, and connected experiences including in-vehicle software, driver assist technologies, in-vehicle displays, vehicle apps, and related software features.

* Collaborate with engineers, product teams, and agency partners to ensure accurate representation of assigned technology features and functionality across communications and marketing assets.

* Review creative materials, digital experiences, claims, product messaging, imagery, and disclaimers to ensure compliance, accuracy, and alignment with product functionality.

* Support the organization, ingestion, tracking, and maintenance of technology-related assets, metadata, and documentation for cross-functional team use.

* Assist in gathering, organizing, and communicating product information, technology updates, and feature changes to internal and external teams.

* Participate in technology demonstrations to help creative and production teams identify efficient and effective ways to communicate complex product and

* * technology features to consumers.

* Support AI efforts designed to align cross-functional teams and agency partners on product information, claims substantiation, and messaging consistency, helping…