Senior Strategist

Senior Experience Strategist

The Senior Experience Strategist is the hands-on architect of integrated experiences at One Magnify, designing how multiple channels activate together across the full customer lifecycle by connecting CX, CRM, SEO/GEO, web, social, content, UX, paid media, and data into a single strategic system. This role translates methodology into client-specific journey architectures and owns the blueprint design that every downstream team builds from.

The Impact You'll Have

Most strategy roles own a channel. This one owns the connections between them, the orchestration logic that determines what fires, when, where, and why across the full customer lifecycle. The Senior Experience Strategist diagnoses where a client's experience breaks down, designs the integrated path forward, and hands downstream teams a blueprint precise enough to build from without ambiguity.

The role also advances how the practice works. By codifying engagement-level problem-solving into reusable frameworks and methodological improvements, and by embedding AI-powered capabilities into client strategies as standard practice, this person raises the quality ceiling for the entire team.

What You'll Do:

Architect Integrated Customer Experiences

Design full-lifecycle customer journeys by mapping decision stages, identifying where cross-channel coordination creates measurable lift, and defining which teams lead, support, or monitor at each step. Define behavioral trigger logic, including what customer actions prompt which responses, across which channels, ensuring precision, relevance, and scalability.

Lead Experience Blueprint Development

Create Experience Blueprints that diagnose a client's current state, define audience architecture, and map the orchestrated path forward. Partner with Paid Media and Creative teams as the upstream architect, delivering activation briefs and integration requirements that connect strategy to delivery.

Embed AI Into Strategy

Integrate AI-powered capabilities into client strategies where they create measurable advantage: predictive signal detection, automated personalization, and intelligent content orchestration. Codify findings into reusable templates, frameworks, and methodological improvements that scale beyond individual engagements.

What You'll Need:

• 5+ years agency experience in digital strategy, experience design, CX strategy, or integrated marketing with at least 3 years in multi-channel/cross-discipline roles
• Strong B2B experience, including buying committees, multi-stage sales cycles, and account-based approaches
• Exceptional communication and presentation skills
• Familiarity with CDPs, CRM platforms (Salesforce, Hub Spot), marketing automation, customer engagement platforms (Braze), analytics tools, SEO/GEO tools, CRO platforms, and digital experience platforms (Optimizely, Adobe, Sitecore)

Future-Ready Skills (Nice to Have)

• Perspective on agentic AI systems, autonomous orchestration, multi-agent frameworks, or decision chains that move beyond prompt-and-response tooling into self-directed strategy support
• Familiarity with composable Mar Tech architecture and how platform decisions shape long-term experience scalability
• Exposure to real-time data flows, CDP integration, reverse ETL, or event-driven architectures, and how they expand what's possible in cross-channel personalization