Research and Analytics Specialist; Marketing

ABOUT THE [RESEARCH AND ANALYTICS SPECIALIST]

Our vibrant team strives to unite partners to drive regional tourism and economic impact by connecting the world to our diverse communities, rich history, and spirit of innovation. Integrity, empowerment, transparency, community, passion, and empathy guide our workplace culture. With a firm commitment to diversity, equity, inclusion, and belonging, we strive to create an environment where voices are valued and respected.

If this resonates with you, consider the role below:

• Competitive Compensation
• Life, Medical, Vision, and Dental Insurance
• 11 Paid Company Holidays Per Year, plus 1 Floating Holiday
• PTO Referral Bonus
• 17 PTO Days Per Year, Based on Full Months Projected to Work in The Calendar Year
• 401(K) With 4% Match
• Paid Parking, with 24/7 Access

Provides project management in the creation, implementation, and organization of projects/activities related to website management, SEO, content management, and web and social analytics. This position handles a variety of website-related project management duties to assist the Vice President, Marketing & Communications in completing department projects/tasks in an effective and efficient manner. This position regularly interacts with other Visit Detroit departments to complete digital marketing-related requests.

This position will also be responsible for the collection and analysis of tourism-related research.

Full-time. This position currently involves a hybrid working model with 2 days remote, and 3 days in-office in Detroit, MI.

• 2-4 years of work experience in digital marketing
• Intermediate to advanced proficiency in search engine optimization (SEO)
• Beginner to intermediate knowledge of HTML and CSS
• Intermediate knowledge of analytics software (Google Analytics)
• Experience with Social Media Reporting (Sprout Social)
• Valid, unrestricted Michigan driver’s license

• 1-3 years’ work experience in digital marketing operations, preferably in an agency or SaaS environment
• Work experience in the tourism/travel industry
• Work experience with website management, maintenance, or design

• Coordinate and analyze web and social media analytics, establishing regular reporting for the Marketing Department to drive digital strategy and content decisions
• Optimize , microsites, apps, and video content for search engines (SEO) and user experience
• Manage  content optimization and functionality, conducting regular user testing and making data‑informed adjustments
• Collaborate with marketing staff on content creation and editing based on search engine data and web analytics

• Conduct tourism and visitor research, including data collection, analysis, and forecasting, to support Visit Detroit’s goal of attracting 1.5 million new visitors annually
• Analyze the economic impact of tourism initiatives, major events, and convention business to demonstrate Visit Detroit's value to stakeholders
• Track and report on visitor growth targets using multiple data sources, including STR reports, hotel occupancy data, and attraction attendance
• Conduct competitive analysis of peer DMOs and tourism trends to inform strategic planning and positioning
• Develop regular research reports and data visualizations for leadership, board presentations, and stakeholder communications

• Create and manage Detroit Vibe Newsletter e‑blasts and departmental communications
• Populate and maintain content for convention and sporting events by collaborating with meeting planners and Visit Detroit departments
• Maintain a relationship with the website vendor to support ongoing web requests and microsite management
• Ensure websites maintain ADA compliance and accessibility standards per Web Content Accessibility Guidelines
• Project manage web‑related updates and redesigns as needed

• Collaborate with marketing staff and agencies to create and populate website templates and digital content
• Assist with digital marketing projects, including merchandise store, digital maps, SharePoint, and new…