Digital Marketing Coordinator; Tourism/Hospitality
Job in
Detroit, Wayne County, Michigan, 48208, USA
Listing for:
Metropolitan Detroit Convention & Visitors
Full Time
position
Listed on 2026-07-25
Job specializations:
-
IT/Tech
Digital Marketing, SEO, Data Analyst, Web Developer
Job Description & How to Apply Below
Position: Digital Marketing Coordinator (Tourism/Hospitality)
ABOUT THE [DIGITAL MARKETING COORDINATOR]
WHO WE ARE
Our vibrant team strives to unite partners to drive regional tourism and economic impact by connecting the world to our diverse communities, rich history, and spirit of innovation. Integrity, empowerment, transparency, community, passion, and empathy guide our workplace culture. With a firm commitment to diversity, equity, inclusion, and belonging, we strive to create an environment where voices are valued and respected.
If this resonates with you, consider the role below:
WHAT WE OFFER:
Competitive CompensationLife, Medical, Vision, and Dental Insurance11 Paid Company Holidays Per Year, plus 1 Floating HolidayPTO Referral Bonus17 PTO Days Per Year, Based on Full Months Projected to Work in The Calendar Year401(K) With 4% MatchPaid Parking, with 24/7 AccessJOB HIGHLIGHTSPOSITION PURPOSE: Provides project management in the creation, implementation, and organization of projects/activities related to website management, SEO, content management, and web and social analytics. This position handles a variety of website-related project management duties to assist the Senior Director, Marketing in completing department projects/tasks in an effective and efficient manner. This position regularly interacts with other Visit Detroit departments to complete digital marketing-related requests.
This position will also be responsible for the collection and analysis of tourism-related research.
LOCATION & SCHEDULE:
Full-time, Non-ExemptThis position currently involves a hybrid working model with 2 days remote, and 3 days in-office in Detroit, MI.WHAT WE REQUIRE:
- At least one year of work experience in digital marketing.
- Intermediate to advanced proficiency in search engine optimization (SEO).
- Beginner to intermediate knowledge of HTML and CSS.
- Intermediate knowledge of analytics software (Google Analytics).
- Experience with Social Media Reporting (Sprout Social)
- Valid, unrestricted Michigan driver’s license.
PREFERRED:
1-3 years’ work experience in digital marketing operations, preferably in an agency or SaaS environment.Work experience in the tourism/travel industry.Work experience with website management, maintenance, or design.HOW YOU’LL CONTRIBUTE:
Research & Analytics
Conduct tourism and visitor research, including data collection, analysis, and forecasting to support Visit Detroit's goal of attracting 1.5 million new visitors annuallyAnalyze economic impact of tourism initiatives, major events, and convention business to demonstrate Visit Detroit's value to stakeholdersTrack and report on visitor growth targets using multiple data sources including STR reports, hotel occupancy data, and attraction attendanceConduct competitive analysis of peer DMOs and tourism trends to inform strategic planning and positioningDevelop regular research reports and data visualizations for leadership, board presentations, and stakeholder communicationsWeb & Digital Analytics
Coordinate and analyze web and social media analytics, establishing regular reporting for the Marketing Department to drive digital strategy and content decisionsOptimize , microsites, apps, and video content for search engines (SEO) and user experienceManage content optimization and functionality, conducting regular user testing and making data-informed adjustmentsCollaborate with marketing staff on content creation and editing based on search engine data and web analyticsDigital Operations & Content Management
Create and manage Detroit Vibe Newsletter e-blasts and departmental communicationsPopulate and maintain content for convention and sporting events by collaborating with meeting planners and Visit Detroit departmentsMaintain relationship with website vendor to support ongoing web requests and microsite managementEnsure websites maintain ADA compliance and accessibility standards per Web Content Accessibility GuidelinesProject manage web-related updates and redesigns as neededCollaboration & Special Projects
Collaborate with marketing staff and agencies to create and populate website templates and digital contentAssist with digital marketing projects including merchandise store, digital maps, SharePoint, and…
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