Associate Director, Analytics

Associate Director, Analytics

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients' marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they're talking to the people they want, and if they're doing it the right way.

The Associate Director plays a pivotal role in our organization. They are the primary contact to internal and many external teams, and also provide guidance to our Managers and Senior Analysts. As such, Associate Directors are mentors, project managers, and thought leaders, all at the same time. This position will play a critical role in helping to demonstrate the effectiveness of media performance via analytical methods, from measurement strategy to data collection to analyses to actionable recommendations & optimizations.

Responsibilities include:

• Work closely with the VP and SVP, Analytics to formulate a vision for the account, and then execute on that vision with their Manager and Senior Analysts
• Provide oversight and guidance to Manager and Senior Analyst. Oversee team assignments and load balancing.
• Responsible for project roadmaps, pacing towards milestones, and overall success.
• Owns the learning agenda, measurement plan, and all reporting deliverables for assigned line of business
• Proactively identify, research, and help implement innovative solutions
• Works in close collaboration, and leads communications with internal and external stakeholders such as Strategy, Investment, Operations, Data Governance, Engineering, clients, and vendor partners, with the ability to adapt to varying audiences

Qualifications include:

• 5-7 years of experience working in an Analytics capacity
• 3+ years in a managerial or supervisory role
• Bachelor's degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing/Advertising, etc.)
• Agency experience is a must, as is knowledge of Marketing/Advertising industries
• Comfort in working in highly ambiguous, rapidly evolving environments
• Strong communication skills, with the ability to communicate complex ideas to both external and internal clients
• Strong project management skills
• A strong natural curiosity for analytical problems and data challenges – and the willingness to understand the role of data from strategy to execution to optimization
• Proven skills in analytical and strategic thinking, project management, presenting, and communication
• Ability to develop and execute on Analytics frameworks such as learning agendas, measurement plans, test & learn roadmaps, and ability to steer complex analytics projects
• Ability to act in a consultative role, evaluating and providing an informed point-of-view on new KPIs, data sets, and measurement partners
• Strong understanding of traditional and digital advertising, strategy and measurement
• Experience with digital media and analytics tools (Ad Servers, Measurement Vendors, BI Software)
• Extensive experience in pulling and aggregating campaign reporting data, including:
  Google Analytics/Adobe Analytics, CM360, DV360, GA4, Social (in-platform for partners like Facebook, Pinterest, Twitter, etc), Search Ads, Google Ads, site-served data
• Experience with ad verification tools such as IAS & Moat
• Extensive experience with digital media metrics (Impressions, Clicks, CTR, CPM, etc.). Strong analytical skills are required, including the ability to analyze raw data, draw…