Group Director, First-Party Data & Loyalty Analytics
Job in
Detroit, Wayne County, Michigan, 48228, USA
Listed on 2026-09-04
Listing for:
twentysix
Full Time
position Listed on 2026-09-04
Job specializations:
-
IT/Tech
Job Description & How to Apply Below
VML is seeking a Group Director of First-Party Data & Loyalty Analytics to lead Ford Rewards and Lincoln Access Rewards analytics. You’ll bridge loyalty data with owner marketing communications, shaping strategies and measurable outcomes. The role sits within the WPP Ford team and partnerships across global units.
The position emphasizes insight and business impact, requiring hands-on analytics, executive storytelling, and cross‑functional leadership in a hybrid setup.
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