Sr Digital Strategist Job Detroit area,Michigan USA,IT/Tech

Responsible for leading external digital customer experience initiatives that support business objectives, customer needs, and enterprise priorities.
Ensures all incoming digital marketing and communications projects are clearly defined with measurable objectives, success metrics, scope, timelines, and budget requirements, and are executed effectively and efficiently.
Utilizes innovative, customer-centered, and entrepreneurial approaches to solve complex business challenges and identify new opportunities for digital engagement.
Leads budgeting, planning, and coordination of external professional resources, including agencies, contractors, and consultants supporting digital initiatives.
Drives strategic thinking to define and achieve business, customer experience, and engagement objectives across digital channels, including websites, applications, and integrated customer journeys.
Partners with cross-functional teams to develop a deep understanding of customer needs, behaviors, and pain points, applying insights to improve digital experiences and business outcomes.
Leverages customer research, analytics, feedback, and performance data to inform recommendations, optimize experiences, and measure success.
Maintains a strong understanding of business unit priorities, customer programs, and enterprise goals to ensure alignment of digital strategies and initiatives.
Demonstrates an understanding of customer needs, motivations, and end-to-end journeys, and how they influence digital experience strategy.
Supports customer journey mapping, service design, and experience optimization efforts across digital touchpoints.
Builds and maintains strong cross-functional relationships across business, customer experience, marketing, communications, IT, product, analytics, and operations teams to drive integrated solutions and successful project delivery.
Partners with project managers and delivery teams to support prioritization, workflow management, resource planning, and execution.
Collaborates closely with UX, content strategy, creative, and development teams to deliver effective digital experiences and content solutions.
Champions continuous improvement practices through testing, measurement, optimization, and the application of performance insights and industry best practices.
Leads project status reviews, stakeholder communications, and performance reporting.

Required

10+ years of experience in digital strategy, digital marketing, digital communications, user experience, or related disciplines leading both business and technology-focused initiatives.
Demonstrated experience developing and executing customer-focused digital strategies that drive engagement, adoption, and measurable business outcomes.

Preferred

Bachelor's degree in Digital Communications, Digital Marketing, User Experience, Business, Communications, or a related field.

Skills & Knowledge

Strong project management, organizational, and prioritization skills, including the ability to manage multiple initiatives, navigate ambiguity, influence stakeholders, and meet deadlines in a fast-paced environment.
Strong analytical and problem-solving skills with the ability to interpret data, identify trends, and trasslate insights into actionable recommendations.
Sound business judgment, including the ability to quickly understand complex business challenges, customer needs, and organizational impacts.
Working knowledge of web analytics, digital performance measurement, conversion optimization, and customer experience best practices.

#J-18808-Ljbffr