Marketing Manager

Location: Detroit, MI (ONSITE 5 DAYS A WEEK)

Clutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps their businesses grow.

Our candidates work with us because they know we have the best opportunities available to them and will help them navigate their next career move.

We care, we're honest, and we hustle—that's what makes us Clutch.

Clutch is looking for a Marketing Manager with experience in the building materials industry or similar background. Plumbing industry experience is a major plus!

The Marketing Manager will be responsible for developing, executing, and overseeing marketing campaigns, projects and strategies to drive brand and product awareness, customer engagement, and business growth. The ideal candidate is a creative, analytical, and results-driven professional with a passion for delivering impactful marketing initiatives.

The Marketing Manager is responsible for the leadership and execution of projects related to our brand and product communications as defined by the Director of Marketing. This role leads our brand and communications strategy by collaborating with our sales team, the Marketing Team and other internal departments on demand-generating initiatives. They will also work with subject matter experts to develop, launch, evaluate and optimize campaigns and projects.

• Ensure alignment of marketing plans across channels with wholesale / buying group, and contractor / builder programs.
• Assist in marketing budget process with resource allocation across digital, events, and traditional channels.
• Safeguard brand consistency across all touchpoints (packaging, sales tools, digital, events, media).
• Manage and create compelling content (product communications, video development, and case studies) tailored for contractors (MEP), builders, wholesalers, and engineers (AEC).
• Oversee PR, industry media relationships, and thought-leadership initiatives in plumbing/HVAC trade publications.
• Ensure all messaging reflects both brand integrity & technical accuracy (compliance, certifications, product performance).
• Manage digital presence (website, SEO, paid media, email campaigns, marketing automation).
• Implement wholesaler - contractor/MEP - builder - Engineer focused campaigns to drive lead generation and nurture opportunities.
• Leverage analytics to measure customer behavior and optimize marketing funnel performance.
• Drive product training and engagement through webinars, You Tube tutorials, and e-learning platforms
• Develop wholesaler marketing programs, co-op campaigns, and contractor / builder promotions.
• Create sales tools (presentations, technical sheets, spec guides, competitive comparisons).
• Support outside sales and customer serviced with product launch kits, Sales Guides, and other training materials required.
• Drive adoption of CRM/marketing automation tools to improve lead handoff and pipeline visibility.
• Plan and execute trade shows, wholesaler events, and contractor roadshows.
• Collaborate with Tech and Sales teams to showcase new technologies and solutions (PERT / Hyper Fusion, Press Systems, valves, fittings, etc.).
• Strengthen industry partnerships with associations, Buying Groups (PHCC, ASA, ASPE).
• Lead and mentor Creative designer, Marketing Coordinator, and content marketing staff.
• Collaborate with Sales, product management, engineering, and operations for integrated campaigns
• Partner with sales leadership to ensure marketing is driving wholesaler, contractor / builder and sales team value.
• Champion data-driven decision-making and continuous process improvement.
• Any additional duties assigned by management.

• Minimum completion of a Bachelor’s degree within Marketing, Graphics Design, Communication, or related field.
• 5 - 7 years of experience within business administration, marketing, construction trade-based; or construction industry experience may also be considered
• Previous experience as Manager / Supervisor in high performing teams environment.
• Require advanced user experience with the Adobe suite software including InDesign,…