Content & Partner – Apparel Brand

Content & Growth Partner – Apparel Brand (Performance-Based Opportunity)

Recruitment began on February 15, 2026

The job listing expires on March 18, 2026

Content & Growth Partner – Apparel Brand (Performance-Based Opportunity)

Company Name:
Built From The Block (BFTB)

Location:

Detroit, MI (Hybrid / Remote with occasional in-person collaboration)
Position Type:
Part-Time / Project-Based
Compensation:
Performance-Based (Details discussed during interview)

About Built From The Block

Built From The Block (BFTB) is a Detroit-based apparel brand founded by Corey Johnson and led operationally by Tammy Black, COO.

Our mission is to build a confidence-driven brand designed for every culture, every body, and every voice.

We are currently preparing for upcoming seasonal product drops (hoodies, T‑shirts, hats) and are seeking a motivated student to support content creation, growth strategy, and brand expansion.

The Content & Growth Partner will work directly with the Founder and COO to support marketing strategy, digital growth, and seasonal drop campaigns.

This role is ideal for a marketing, communications, digital media, or business student seeking real‑world brand‑building experience with measurable impact.

• Develop and execute social media content strategies
• Assist with seasonal drop marketing campaigns
• Create and manage content calendars
• Draft captions and short‑form marketing copy
• Support photo and video content planning
• Track engagement, reach, and conversion metrics
• Analyze campaign performance and provide growth recommendations
• Identify potential influencers or community partnerships
• Assist with brand storytelling initiatives

• Strong understanding of Instagram, Tik Tok, and emerging platforms
• Basic knowledge of social media analytics
• Ability to think strategically about audience growth
• Strong written communication skills
• Organized and deadline‑driven
• Comfortable working in a startup‑style environment
• Self‑motivated with ability to work independently

• Experience running or managing a social media account
• Basic graphic design knowledge (Canva, Adobe, Cap Cut, etc.)
• Experience with short‑form video editing
• Familiarity with streetwear or apparel branding
• Understanding of drop‑based marketing
• Currently enrolled at Wayne State University
• Junior, Senior, or Graduate student preferred
• Major in Marketing, Communications, Digital Media, Business, or related field
• Ability to commit 8–12 hours per week
• Available to attend virtual or occasional in‑person strategy meetings

• Real‑world brand growth experience
• Direct collaboration with founders
• Hands‑on campaign strategy execution
• Portfolio‑level marketing experience
• Exposure to apparel and product launch marketing

Submit:

• Resume
• Short statement of interest
• Links to any relevant social media or marketing work
• One idea you would use to grow Built From The Block

Applications reviewed on a rolling basis.