Account Executive

Overview

USA TODAY Co., Inc. is a diversified media company with national and local reach, providing journalism, digital experiences, and marketing solutions. Locali

Q | USA TODAY NETWORK is recruiting for an Account Executive. AE’s build relationships with local businesses to help them with advertising and digital marketing plans. The role offers base salary, uncapped commission, benefits, and generous time off, with a work environment that mixes remote and in-territory activity.

Job Title: Account Executive - Digital Marketing and Advertising

Industry: Media/Advertising

Location: Detroit, MI (remote & in-territory)

Offering: Base salary + uncapped commission, benefits, expenses, unlimited vacation and more

• Build client presence:
  Website, SEO, Local Listings, Reputation & social media
• Drive awareness & leads:
  Search Engine Marketing, Social, Display, Video, and Mobile Advertising
• Grow audience and connect:
  Brand Content Solutions, Social Media Marketing
• Manage leads and customers:
  Lead alerts, engagement and tracking tools
• Know what works:
  Reporting, mobile tools, insight solutions
• Explore emerging technology such as virtual and augmented reality

• As a Marketing Solutions Account Executive, partner with clients to deliver marketing services and solutions that drive results
• Develop partnerships with large local businesses and assist them in reaching goals through integrated marketing plans and media solutions
• Identify customer needs to develop account plans and custom client solutions that differentiate USA TODAY NETWORK
• Help businesses maximize online presence with a tailored digital marketing approach
• Leverage USA TODAY NETWORK resources to develop optimal client solutions across our product suite, with emphasis on digital

• Proven ability to pursue and close new business and revenue streams
• Retain, manage, and grow clients in the digital landscape
• Work with a team to manage client relationships and sustain revenue
• Identify market potential and execute sales strategies across multiple platforms (digital, mobile, niche publications, promotions, core newspaper)
• Articulate and present our products to business decision makers
• Communicate proactively via phone, video conference tools, email and in-person
• Conduct face-to-face meetings, presentations, proposals and demonstrations
• Manage a sales pipeline and develop strategies for long-term success
• Conduct client check-ins, upsell/cross-sell, and address market share concerns
• Utilize CRM (Salesforce) to record sales activity

• Proficiency in Digital Marketing;
  Google Ads, Analytics certifications are preferred but not required. 1+ years in a high-acquisition, consultative B2B sales role; college degree or equivalent experience
• A problem solver who simplifies complex issues
• Competitive nature with collaborative team spirit
• Excellent communication and presentation skills
• Proficient in MS Office Suite (Excel, Word, PowerPoint, Outlook)
• Valid driver’s license, reliable transportation, and required liability insurance

• Uncapped earnings potential
• Comprehensive digital and marketing training
• Intensive 4-week onboarding for new hires
• Health, dental, vision, HSA, FSA, life insurance, pet insurance, 401K and more
• Generous paid time off including company holidays
• Energetic and flexible workplace

Annualized base salary range: $90,000–$100,000. Variable compensation may apply depending on role, skills, experience, location, and union representation where applicable.

USA TODAY Co., Inc. is an equal opportunity employer committed to building and maintaining a diverse workforce. We will consider all qualified applicants for employment and do not discriminate in employment decisions based on protected characteristics or classifications. Applicants needing a reasonable accommodation should contact Recruiting. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.