Director - Regional Sales Public Sector & Hospital Mkt

Departmental Summary

Leads sales, account management, and market strategy for the Public Sector & Hospitals Market, with accountability for membership growth, retention, customer relationships, and long‑term account performance across public sector, healthcare, government, education, and related employer groups. Partners across sales, service, product, finance, underwriting, and marketing to deliver growth, retention, customer experience, and financial objectives for BCBSM and BCN product lines while ensuring customer and market needs are reflected in enterprise decision‑making.

Direct the sales and service activities of the assigned area to meet the membership, retention and service goals for all product lines of BCBSM and BCN. Accountable to ensure that customer needs of price, product, promotion and service are identified, communicated and responded to. Responsible for support by providing marketing intelligence data, marketing analysis and membership reporting to develop forecasts, goals and strategies that support well informed marketing decisions.

• Ensure that the necessary sales and marketing activities support corporate and divisional goals related to membership, market share and customer satisfaction.
• Responsible to meet P&L (profit & loss) objectives for Public Sector and Hospital segment.
• Directly influence decisions to ensure that appropriate price, products, promotion and resource allocation decisions are developed and implemented in a consistent manner.
• Represent customer needs in relation to all sales and marketing functions of the corporation. Assure that information dispersed by sales and marketing leadership is reliable, complete and easily understood to ensure that desired expectations are met.
• Plan and direct the formulation and implementation of short and long range strategies in support of BCBSM and/or BCN sales and retention goals.
• Ensure representation and active participation on task forces, work groups and committees responsible for projects having major sales and marketing impacts.
• Direct and monitor the sales processes and results of the sales force and agents.
• Recommend and implement corrective action as required.
• Identify, analyze and improve innovative methods that will improve sales operations, control operational expenses and promote cost effectiveness.
• Responsible for building and maintaining corporate image, prestige and contracts with the public sector and to maintain an awareness of the public's needs as it relates to sales and marketing.
• Maintain visibility within the community, serve on community boards and attend activities, etc. in the professional environment as required.
• Responsible for team representation and attendance at community and networking functions as appropriate.
• Support and model corporate leadership behaviors and practice these behaviors with staff and employees of the corporation.
• Participate in various forms of community relations to support positive corporate and marketing images.
• Other duties…