Director - Regional Sales Public Sector & Hospital Mkt Job Detroit area,Michigan USA,Sales

Job Title

Leads sales, account management, and market strategy for the Public Sector & Hospitals Market

Job Description

Leads sales, account management, and market strategy for the Public Sector & Hospitals Market, with accountability for membership growth, retention, customer relationships, and long-term account performance across public sector, healthcare, government, education, and related employer groups. Partners across sales, service, product, finance, underwriting, and marketing to deliver growth, retention, customer experience, and financial objectives for BCBSM and BCN product lines while ensuring customer and market needs are reflected in enterprise decision-making.

Direct the sales and service activities of the assigned area to meet the membership, retention and service goals for all product lines of BCBSM and BCN. Accountable to ensure that customer needs of price, product, promotion and service are identified, communicated and responded to. Responsible for support by providing marketing intelligence data, marketing analysis and membership reporting to develop forecasts, goals and strategies that support well informed marketing decisions.

Preferred Qualifications / Experience

Experience leading a complex portfolio of Public Sector and Hospital Market customers, including government, education, municipalities, hospitals, and other large employer groups.

Proven ability to develop strategic customer relationships and engage executive leaders, consultants, brokers, agents, public officials, and community stakeholders.

Demonstrated success delivering growth, retention, renewal, and account performance strategies across a diverse book of business.

Strong analytical skills, including customer insights, market trends, competitive intelligence, and performance reporting to guide business decisions.

Experience influencing outcomes in complex, multi-stakeholder environments and representing the organization in high-visibility customer and community settings.

Demonstrated ability to lead cross-functional teams and align enterprise resources to customer and market needs.

Strong business and financial acumen, including pricing, profitability, resource allocation, and P&L management.

Proficiency with Salesforce (or comparable CRM) including forecasting, pipeline management, reporting, and data-driven decision making.

Education and Experience

Bachelor's Degree in Business Administration, Marketing or related field required. Master's Degree in related field considered a plus.
Seven (7) to ten (10) years of experience in management of sales and/or marketing functions.
If an employee is selling/negotiating a price as part of the duties and responsibilities of this job, the following licenses are required within 90 days of the employee's start date or 90 days from license expiration date: valid Michigan Accident and Health Insurance license and a valid and unrestricted driver's license is required.
Excellent leadership, decision making, analytical, organizational, planning, presentation, problem solving, sales, verbal and written communication skills.
Extensive knowledge of marketing concepts, sales methodologies, management principles and the health insurance industry.
Proficient in current industry standard PC applications and systems.
Other related skills and/or abilities may be required to perform this job.
Extensive travel to business locations required.
Must meet local and/or national sales and marketing sales competencies as required.

All qualified applicants will receive consideration for employment without regard to, among other grounds, race, color, religion, sex, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability.

Job Info

Job Identification 14455
Job Category Sales
Legal Employer Blue Cross Blue Shield of Michigan Mutual Insurance Company
Locations 500 Renaissance Ctr, Detroit, MI, 48243, US (Hybrid)