Regional Account Manager; Non-Commercial

This role can sit out of Detroit, MI or Indianapolis, IN

The Regional Account Manager Non Commercial (RAM) is a key member of Red Bull North America’s (RBNAs) Non-Commercial national sales team. This role contributes to volume, share, and distribution goals by selling and implementing national account priorities at the region level for Red Bull North America across the top Non-Commercial Food service companies in the country. The role will focus on Fitness, Healthcare, College & University, Vending, Regional Contract Food service wiring and Travel opportunities.

This role achieves it’s objectives through aligning, translating, and executing mutual customer and Red Bull priorities across national account sectors/ lines of business to over-deliver on results. The roles responsibilities include, but are not limited to – key customer relationship building and wiring at a region level to execute national account programs and priorities, management of extensive regional stakeholder relationships across a wide geography, effectively influencing and communicating to execute through field sales and marketing organization to drive brand programming into all outlets.

Distribution:
Ensures all national/division/regional/unit schematics reflect Red Bull standards within the Non-Commercial directives relative to flow and package mix. Promotion:
Develops annual promotion schedule in accordance with non-commercial HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs. Ensures all promotions are accompanied by effective POS and incremental displays Quality Points of Distribution (QPOD):
Customizes sales pitch to achieve account goals while driving effective, permanent displays. Evaluates ROI prior to recommending specific POS or customized solutions. Executes displays in-line with HQSG channel guidelines Initiate and cultivate Red Bull Food service Team, BU and DP relationships, including increasing awareness of assigned accounts, working with BU Field Marketing and partnering in initiatives to align National Accounts and Red Bull initiatives.

Establishes ‘Wiring Model’ that ensures communication with all regional customer decision makers and execution to unit level. Routinely engages in activities to build relationships and ‘wire’ at the national/division/regional level at assigned customers Establishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the Business Units

Ensures national/division/regional compliance with annual Customer Marketing Agreements from non-commercial HQ companies for all designated areas of responsibility Thoroughly tracks and controls the budgets to secure alignment with the annual BP budgets Manages T&E spending to assigned budget

Works with leadership to evaluate ROI with regards to all national/division/regional level programming & promotions Drives post-promotion analysis, in conjunction with Category Manager, following all programs to evaluate promotional effectiveness Uses all available RBNA data, information and tools and Category Management support to develop and maintain a position of thought leadership within the Energy Drink Category with assigned territories Aggressively pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc.

that drives future strategy and better understanding of consumer purchase patterns Analyzes business/customers sales to define priorities and focus for the team Conducts quarterly business reviews to update leadership on business, channel competition, opportunities, etc. Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition. Provides Energy Insights that drive change in promotion, price, or display practices.