Catering & Events Sales Manager

Position Summary

The Catering & Events Sales Manager is responsible for generating new business, cultivating client relationships, and coordinating the planning process for catered events and venue bookings. This role serves as the primary point of contact for clients from the initial inquiry through final planning, ensuring a seamless and memorable experience while partnering closely with the Catering Operations Manager, culinary team, and event staff to execute exceptional events.

The ideal candidate is highly organized, sales-driven, detail-oriented, and passionate about hospitality. Success in this role requires excellent communication, relationship‑building skills, and the ability to manage multiple events simultaneously while consistently exceeding client expectations and achieving revenue goals.

Catering Operations Manager

Full-Time, Exempt

Due to the nature of the hospitality industry, this position requires a flexible schedule. Evenings, weekends, and holidays are considered regular working days and are required based on business demands and scheduled events.

• Generate new catering and event business through prospecting, networking, referrals, venue tours, and community engagement.
• Respond promptly to all inquiries received through Triple Seat, email, phone, social media, and the company website.
• Conduct venue tours and client consultations.
• Prepare customized proposals, menus, pricing, and event recommendations.
• Negotiate contracts while maintaining company pricing standards and profitability.
• Develop relationships with corporate clients, wedding planners, event professionals, nonprofit organizations, chambers of commerce, hotels, and community partners.
• Consistently meet or exceed established monthly, quarterly, and annual sales goals.
• Identify opportunities to increase event revenue through thoughtful upselling of food, beverage, rentals, décor, and additional services.

• Serve as the primary point of contact throughout the sales and planning process.
• Build trust by delivering prompt, professional, and proactive communication.
• Guide clients through menu selections, timelines, room layouts, rental needs, staffing requirements, and event logistics.
• Ensure all contracts, deposits, payments, and required documentation are completed according to company policies.
• Conduct final planning meetings prior to each event.
• Follow up after events to gather feedback, strengthen relationships, and encourage repeat business and referrals.

• Collaborate closely with the Catering Operations Manager to ensure flawless execution of all events.
• Prepare accurate and detailed Banquet Event Orders (BEOs) for every event.
• Participate in planning meetings with culinary, operations, and service teams.
• Communicate all client expectations, changes, and special requests to the appropriate departments.
• Attend events as necessary to ensure quality standards and client satisfaction.
• Resolve guest concerns professionally and efficiently while maintaining the highest level of hospitality.

• Utilize Triple Seat as the primary Customer Relationship Management (CRM) and event management platform.
• Maintain complete, accurate, and up-to-date client records.
• Record all communications, proposals, contracts, deposits, payments, tasks, and event notes.
• Track lead sources, sales opportunities, booking status, and revenue forecasts.
• Generate reports and maintain accurate sales pipelines.
• Maintain a minimum 95% Triple Seat CRM compliance rate, ensuring all event information is complete, current, and accurate.

• Represent Larkin's Catering & Events at networking functions, bridal shows, chamber events, trade shows, and community activities.
• Build strategic relationships with local businesses, venues, hotels, tourism partners, and event professionals.
• Assist with promotional campaigns and seasonal sales initiatives.
• Collaborate with leadership on strategies to increase bookings during slower periods and expand market share.

• Achieve established sales and revenue goals.
• Build profitable event…