Area Representative

Lansing or Detroit, Michigan – Entire State Territory

• Total estimated compensation is a base salary plus a multi-layered bonus and commission structure that rewards activity, growth, and territory ownership
• The following benefits are offered:
• Health, dental, and vision insurance
• 401(k) with company match
• Generous PTO plan
• Company van with gas card
• Company-shared EBITDA gain-share bonus pool
• Own your territory – covering the entire state of Michigan with a road-based, autonomous schedule. Must be comfortable with traveling to the Peninsula
• Sell a product that’s already on shelves and in demand – you’re growing a brand, not starting from zero
• Work with a lean, entrepreneurial team where your results are visible, and your impact is real
• Plan for approximately 8-10 overnights per month as part of territory coverage
• $75 for meals on days when you are not spending the night at home

• Drive new account acquisition by identifying and targeting independent small businesses – electrical supply houses, lumber yards, hardware stores, local grocery chains, and similar accounts
• Actively pursue and close new stocking locations through in-person visits, hitting your monthly target for new accounts added
• Convert non-stocking locations where the product is set up nationally but not carried locally into active stocking locations
• Hand off qualified new accounts to the Regional Growth Support Associate or Account Management team, ensuring all documentation and account details transfer smoothly; in select cases, you may retain direct account responsibility
• Maintain and merchandise existing stocking locations – secure off-shelf display support, upsell, execute HQ-planned promotions, perform in-store demos, and ensure product is properly stocked and positioned at every visit
• Log daily sales activity, account signings, and pipeline progress in Salesforce; regularly report on new account conversions and NPA performance
• Support customer-facing events in the territory including trade shows, table days, and regional promotions
• Maintain a stock of product samples and POP materials to service the territory appropriately
• Must be comfortable being on the road 4-5 days per week within the Michigan territory

• 2+ years of experience in territory sales, business development, or retail merchandising, preferably within the CPG industry
• Strong understanding of retail store operations, basic retail store finance, and negotiating agreements to close business
• Proficient in Salesforce to record daily sales activity and track pipeline
• Detail-oriented and organized with a high degree of accountability to deliver KPIs