Enterprise Product Marketing Specialist

Enterprise Product Marketing Specialist

We are seeking a Product Marketing Specialist to support the development and execution of marketing strategies for a portfolio of advanced technology solutions. This role is centered on shaping product narratives, enabling internal sales teams, and supporting integrated campaigns that drive market awareness and lead generation.

You will leverage your product marketing experience, excel at translating complex technical concepts into compelling stories, and be energized by working across a highly matrixed organization. You will play a key role in connecting product, marketing, and sales through clear, consistent, and impactful storytelling and campaign execution. Due to the nature of work performed within this facility, U.S. citizenship is required.

• Assist in developing and executing product marketing plans, including product launches, campaign rollouts, and cross-functional initiatives.
• Translate complex technical capabilities into clear, differentiated value propositions, messaging frameworks, and audience-ready content.
• Develop and maintain enterprise product Go To Market assets, including slick sheets, sales decks, sales playbooks, and demo videos, to support consistent and effective product storytelling for customers.
• Develop and execute internal communications plans for enterprise products, ensuring alignment and collaboration across sales teams and internal stakeholders
• Lead the planning and execution of quarterly enterprise-wide Sales Kickoff events, partnering with product, sales, and marketing stakeholders to drive alignment and readiness.
• Manage the development and deployment of email nurture campaigns that support product awareness, engagement, and lead generation.
• Conduct competitive research across social channels, web content, and marketing assets to inform positioning, messaging, and GTM strategies.
• Partner with product, engineering, brand, digital, and creative teams to ensure alignment, accuracy, and high-quality execution.

Join us. The world can't wait.

• 5+ years of experience in product marketing, go-to-market strategy, or marketing communications within a technology or product-led organization
• Experience creating compelling and innovative visual marketing materials and posted social campaigns with the goal of engaging clients and enthusiasts, acquiring new and repeat customers, and increasing sales volume
• Experience with digital marketing campaigns, print advertising, apparel, and visual media
• Experience developing product positioning, messaging, and narratives for complex or technical offerings
• Experience partnering with product, engineering, and business leaders to translate capabilities into market-ready stories
• Experience with marketing and collaboration tools, such as Mural, Jira, PowerPoint, Salesforce, or Marketo
• Ability to create product marketing assets and events, such as messaging frameworks, pitch decks, one-pagers, sales enablement materials, campaign briefs, launch plans, and sales events
• Ability to simplify complex technical topics into compelling, audience-specific messaging
• Bachelor's degree in Marketing, Communications, or Business

• Ability to display a self-starter mindset with a collaborative, proactive approach in a matrixed environment
• Possession of excellent communication, writing, and storytelling skills

At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen's benefit programs.

Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.

• Health benefits
• Life benefits
• Disability benefits
• Financial benefits
• Retirement benefits
• Paid leave
• Professional development
• Tuition assistance
• Work-life programs
• Dependent care
• Recognition awards program
• Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen's benefit programs
• Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits

Salary at Booz Allen is determined by various factors, including but not limited to location, the individual's particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected…