Marketing Manager – Lead Generation & Digital Strategy
Listed on 2026-08-04
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Marketing / Advertising / PR
Digital Marketing, SEO, Marketing Management, Marketing Strategy
Marketing Manager – Lead Generation & Digital Strategy
Allstar Services | Posted Mar 13
Full-time | North Dakota
Fargo, ND (In Office)
$60,000 - $70,000 Base + Performance Bonuses (OTE $100K+)
OverviewAllstar Construction is hiring a Marketing Manager to own and drive lead generation for our Fargo and Park Rapids markets. This high-impact role manages the full marketing engine – digital marketing, local SEO, paid media, analytics, and demand generation – and directly influences revenue growth.
Key Responsibilities- Drive qualified lead generation and appointment volume.
- Manage and optimize local SEO and Google Business visibility.
- Coordinate and improve paid media campaigns (Google & Meta).
- Monitor conversion rates, cost per lead, and marketing ROI.
- Partner with sales leadership to ensure marketing drives real revenue results.
- Identify opportunities to improve lead quality and campaign performance.
- Manage outside vendors or marketing partners when needed.
- Report on marketing performance and KPIs.
- 3–7+ years of marketing experience in lead generation, demand generation, or digital marketing.
- Experience managing SEO, paid media, or digital marketing campaigns.
- Strong understanding of marketing analytics and performance tracking.
- Ability to operate independently and own results.
- Comfortable working in a fast-paced growth environment.
- Experience in home services, roofing, remodeling, construction, or local service businesses.
- Experience managing Google Business profiles and local SEO.
- Experience improving conversion rates and marketing ROI.
Base Salary: $60,000 - $70,000. Performance bonuses tied to marketing results can bring total compensation to $100,000+.
Benefits- Direct impact on company growth.
- High visibility with leadership.
- Opportunity to own and scale marketing in a growing market.
- Performance-based compensation structure.
Allstar Services is redefining the roofing and exterior remodeling industry with fast-paced growth and high-impact opportunities.
Equal Opportunity EmployerAllstar Home Services is an equal opportunity employer.
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