Solutions Analyst

ORGANIZATION OVERVIEW

The Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI) together represent the heart of the automotive aftermarket and motorsports industries. United by a passion for cars, trucks, SUVs, and racing of every kind, these organizations support a vibrant global marketplace that spans performance parts, advanced racing technologies, restoration, restyling, and the full spectrum of specialty automotive innovation.

SEMA is a dynamic, business-minded nonprofit trade association made up of manufacturers, distributors, retailers, builders, publishers, race teams, and more—an industry ecosystem powering a nearly $53-billion-a-year retail market. Through industry-leading programs, advocacy, research, and world-class events—including the annual SEMA Show, one of the largest automotive trade shows in the world—SEMA helps its members grow, innovate, and succeed.

PRI extends this influence into the global racing marketplace. Since 1986, PRI has been the premier source of business intelligence, cutting‑edge technology insights, and community connection for racing professionals. The annual PRI Trade Show in Indianapolis brings together over 1,000 exhibiting companies and thousands of racing stakeholders across every major discipline, supported by PRI’s industry-leading advocacy, media platforms, education programs, and year‑round engagement.

Together, SEMA and PRI fuel the success of thousands of businesses, connect industry professionals worldwide, and preserve and grow the future of automotive performance and racing.

We are seeking a Solutions Analyst I to support the design, analysis, and optimization of business systems across a complex digital ecosystem. This role sits at the intersection of business operations and technology, working closely with the Solutions Architect to investigate issues, define requirements, and implement system improvements across platforms such as Salesforce (Nimble AMS), various web properties, and integrated third‑party systems.

This is not a traditional entry‑level role. We are looking for a curious, systems‑oriented thinker who enjoys solving problems, connecting data across platforms, and understanding how things work under the hood.

• Analyze business processes and system behaviors to identify root causes of issues
• Trace data across systems (e.g., Salesforce objects, integrations, APIs)
• Assist in debugging issues related to orders, payments, user access, and workflow

• Support configuration and updates within Salesforce (Flows, fields, page layouts, validation rules)
• Assist with testing and validating system changes across environments (Dev, Staging, Production)
• Collaborate on system integrations and data flow mapping

• Translate technical and business requirements into clear documentation
• Create process flows, system diagrams, and functional specs
• Maintain documentation for ongoing projects and system behavior

• Work with cross‑functional teams including Marketing, IT, Membership, Accounting, Show, Government Affairs and external vendors
• Participate in solution discussions and contribute insights during planning sessions
• Communicate findings and recommendations clearly to both technical and non‑technical stakeholders

Pay Range: $80,000 - $90,000

This job description is not intended to be and should not be construed as an all‑inclusive list of all responsibilities, skills, relationships, or working conditions associated with the position. While it is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add, or remove duties and to assign other duties as necessary.

• Naturally curious — you ask “why” and “how” until things make sense
• Strong problem‑solving mindset — you enjoy breaking down complex issues
• Systems thinker — you can connect how different tools and data points relate
• Comfortable navigating ambiguity and figuring things out independently

• Familiarity with CRM platforms (Salesforce…