Sr. Customer Insights Analyst

At Niagara, we're looking for Team Members who want to be part of achieving our mission to provide our customers the highest quality most affordable bottled water.

Consider applying here, if you want to:

• Work in an entrepreneurial and dynamic environment with a chance to make an impact.
• Develop lasting relationships with great people.
• Have the opportunity to build a satisfying career.

We offer competitive compensation and benefits packages for our Team Members.

The Sr. Customer Insights Analyst is responsible for Identifying and articulating fact-based business opportunities internally and externally, analyzing marketing metrics to identify cause-effect relationships between promotional actions and financial outcomes to increase profitability, and traveling to corporate headquarters and meetings as needed.

• Support sales team with key marketing insights, sales trends and category data from Scintilla
• Identify and articulate fact- based business opportunities internally and externally
• Deliver well thought out and constructed business and shopper solutions in various beverage categories
• Lead discovery and dissemination of new shopper insights
• Build category management capabilities and expertise around merchandising, assortment, pricing and shelving
• Generate and analyze weekly, monthly and annual Walmart POS reporting to the Walmart team and the broader company
• Works with Nielsen Analyst for syndicated data pulls and utilizes other research tools as needed to help complete the selling story and business objectives for the Niagara sales team with a focus on Niagara brand and private brand opportunities
• Create POS and syndicated ad hoc reporting as needed
• Provide post-promotional analysis for Niagara and competitive promotional programs conducted at Walmart
• Analyze marketing metrics to identify cause-effect relationships between promotional actions and financial outcomes to increase profitability
• Manage market segmentation, targeting, and positioning exercises as needed
• Creates presentation friendly materials ranging from Scintilla reports to Excel worksheets and Power Point
• Makes strategic brand, pricing, assortment and merchandising recommendations to Regional Sales Managers, Sales Directors, VP's and EVP of Sales & Marketing
• Ability to share customer insights with sales team and teach them how to share with the retailer
• Assist in building semiannual Business Reviews with Walmart across the different beverage categories
• Be the Customer Insights expert sharing knowledge with team and facilitating learning sessions to broaden the customer insights knowledge across the business
• Serve as the primary contact to the customer for all shopper marketing related activities such as: research, insights, and development and execution of shopper marketing plans.
• Develop customer-specific insights-based shopper solutions
• Work cross functional with partners in Sales, Marketing, Finance and Legal to implement customer specific plans
• Has a deep understanding of how shoppers behave in different channels, formats, and customers
• Active shopper insights to grow Niagara sales
• Develop strong relationships with customer(s) in order to understand the retailer's core strategies and then build marketing plans that work to deliver both on customer and brand objectives
• Deliver Shopper programs that drive category growth by understand brand positions, category drivers and shopper insights
• Build marketing plans based on consumer/shopper insights and category insights
• Bring external thought to the team about best practices in shopper marketing
  • Attend industry conferences
• Support development of plans to win in digital with the retailers through ecommerce, media and personalization
• Manage and optimize digital and in-store offers and campaigns and execute digital test and learns

• Minimum Qualifications
  • 4 Years - Experience in Field or similar manufacturing environment
  • 4 Years - Experience in Position
  • 0 Years - Experience managing people/projects
• Preferred Qualifications
  • 6 Years - Experience in Field or similar manufacturing environment
  • 6 Years - Experience working in Position
  • 2 Years -…