General Manager Sales

We are hiring a General Manager to oversee the end-to-end business with full P&L ownership
. The primary goal is to transform our central kitchen/factory (
100+ member team operating within a 2,400 square meter central production kitchen
) into a profit centre
, driving revenue growth, margin expansion, and sustainable scale across B2C subscription and emerging B2B channels, ensuring innovation becomes a sustainable commercial success.

• Own full P&L: revenue, gross margin, operating expenses, net profit.
• Convert the factory model from a cost centre to a profit centre by improving unit economics.
• Drive pricing strategy, plan structure, and margin discipline.
• Build and manage budgets, forecasts, and cash flow planning; run monthly performance reviews.

• Identify and close partnerships to expand revenue streams:
• • Corporate wellness meal programs
  • Gyms and fitness studios
  • Clinics and hospitals (dietician-supported plans)
  • Universities and communities
  • Influencers/affiliates and co-branded programs
  • Distribution & Channel Partnerships (Delivery platforms, Marketplace listings, other strategic distribution points)
• Build a repeatable B2B pipeline and partnership sales engine (lead gen → pitch → contract → renewal).
• Negotiate commercial terms, pricing and SLAs.
• Align operations team to business growth.

• Own growth strategy across Qatar: acquisition, retention, and revenue per customer.
• Understand local market preferences (diet trends, taste profiles, seasonality, buying behaviour).
• Translate customer insights into commercial actions: plan design, pricing, add-ons, seasonal menus, promotions.
• Work with marketing to ensure acquisition is efficient and profitable.
• Align marketing and customer experience teams to deliver consistent growth and subscription stability.
• Work with the marketing team to develop and implement customer retention programs.

• Convert founder-led product ideas into executable business plans.
• Own GTM execution for new categories: pricing, positioning, target segments, and launch timelines.
• Validate new products with pilots, feedback loops, and profitability testing.
• Scale successful launches into stable revenue lines.
• Ensure operational teams are aligned to business goals (forecasting, capacity, delivery SLA, quality targets).

• 8–15+ years of experience in a commercial/business leadership role with full or major P&L responsibility.
• Strong financial competence: forecasting, budgeting, margin optimisation, pricing strategy, unit economics.
• Experience leading business growth in catering, food services or hotel brands.
• Experience in the Qatar market with a strong understanding of customer behaviour and local channel dynamics.
• Demonstrated partnership and negotiation success with measurable revenue outcomes.

• Business ownership mindset (acts like the CEO of the unit).
• Strong financial and commercial judgment.
• Partnership development + negotiation excellence.
• Market understanding + customer insight-driven execution.
• Ability to translate ideas into execution and results.
• Strong leadership, KPI discipline, and cross-functional coordination.