Sales Analyst

Responsibilities

• Monitor daily, weekly, and monthly sales performance across the HORECA channel (Hotels, Restaurants, Catering).
• Prepare and distribute detailed sales reports and dynamic dashboards for the Sales Manager and Sales Director, highlighting KPIs, trends, and variances against targets.
• Collaborate closely with the Sales Manager and Sales Director to assign and align category‑specific targets and sales quotas for the sales team.
• Analyze historical performance and market potential to assist in the development of realistic sales goals for different product categories and customer segments.
• Collect, validate, and interpret sales data to identify underlying trends, patterns, and performance anomalies.
• Conduct deep‑dive analysis on product categories, customer purchasing behaviors, and sales representative performance to uncover growth opportunities.
• Conduct market research specific to the Qatari Food Service landscape to understand industry trends, customer needs, and the competitive environment.
• Provide insights and recommendations based on market analysis to support strategic decision‑making by the Sales Director.
• Track and evaluate the effectiveness of sales initiatives, promotions, and campaigns within the HORECA channel.
• Provide regular performance updates and variance analysis to the FSD Sales Manager and Sales Director, highlighting areas of concern and success.
• Analyze customer data to identify key HORECA segments, purchasing patterns, and product preferences.
• Provide data‑driven insights to support targeted marketing efforts and help the sales team tailor their approach to specific customer needs.
• Assist in the preparation and management of tender documentation by providing accurate sales data, volume forecasts, and pricing analysis.
• Ensure the accuracy and integrity of all sales data by maintaining and updating databases and CRM systems.
• Implement and manage data collection processes to streamline reporting.
• Work closely with the Sales Manager and Sales Director to align analysis with strategic goals.
• Provide data‑driven recommendations to enhance sales strategies and optimize product assortment for the HORECA channel.
• Foster effective communication and collaboration with marketing, finance, and operations to gather relevant data and support overall business objectives.
• Stay updated on the latest analytical tools and techniques.
• Continuously seek opportunities to improve data analysis processes to enhance the quality and speed of insights provided to management.

• Bachelor’s degree in business, marketing, hospitality or related fields is a plus.
• Proven experience as a Sales Analyst or similar role, preferably in the FMCG industry.
• Strong analytical skills with the ability to interpret complex data sets.
• Proficiency in data analysis tools and software, such as Microsoft Excel, SQL, and data visualization tools (e.g., Power BI).
• Excellent problem‑solving and critical‑thinking abilities.
• Strong communication and presentation skills.
• Ability to work independently and as part of a team.
• Attention to detail and a high level of accuracy.