Sales Coverage & Coverage Model – Business Analyst
Job Description & How to Apply Below
Sales Coverage & Coverage Model – Business Analyst
Contract Duration 5-Year Fixed-Term Contract
Role PurposeSupport the design, implementation and optimization of the bank's enterprise-wide sales coverage model. The role focuses on analyzing current coverage structures, documenting business requirements, defining target operating models and enabling effective collaboration between Coverage RM Product and subsidiary teams.
The Business Analyst will support initiatives aimed at improving client coverage effectiveness, increasing cross-sell opportunities and strengthening the One-Bank client management approach.
Business Domain & Exposure- Client Coverage & Relationship Management
- Corporate & Institutional Banking
- GTB GSF GM GAM and FAM
- Sales Governance & Operating Models
- Client Segmentation & Coverage Frameworks
- Revenue Optimization & Cross-Sell
- Organizational Transformation
- Business Process Design
- Subsidiary Integration
- Assess existing coverage models client ownership structures and sales processes
- Identify gaps inefficiencies and opportunities for improvement
- Analyze client portfolios coverage allocation and revenue contribution
- Gather and document business requirements from Coverage RM Product and subsidiary stakeholders
- Develop requirements into epics user stories and acceptance criteria in JIRA or similar tools
- Support design of target coverage models governance structures and engagement frameworks
- Develop process maps operating model documentation and functional requirements
- Act as liaison between business lines coverage teams and support functions
- Support workshops and stakeholder alignment sessions
- Ensure business requirements are translated into practical operating model solutions
- Validate the requirements through out the project lifecycle
- JIRA
- MS Office Suite
- MS Visio
- Figma
- Develop coverage analytics and performance dashboards
- Analyze wallet share client penetration cross-sell performance and coverage effectiveness
- Support KPI design and performance tracking
- Support data mapping and lead the data mapping activities
- Understand the Wholesales banking data flows and data architecture
- Support rollout of new coverage models and governance structures
- Assist in change management communications and training activities
- Track implementation progress and benefit realization
- 7-10 years of experience in Banking Coverage Business Analysis Strategy or Transformation roles
- Experience supporting operating model sales effectiveness or organizational transformation initiatives
- Exposure to Corporate Banking Institutional Banking or Transaction Banking environments preferred
- Strong understanding of banking coverage models and client management frameworks
- Knowledge of GTB GSF GM GAM and FAM products and business models
- Experience in business analysis process mapping and operating model design
- Strong analytical and stakeholder management skills
- Experience in transformation governance and performance management initiatives
- Advanced presentation and communication skills with the ability to engage multiple stakeholder groups
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