Social Media; SM Specialist

Job Title:

Social Media (SM) Specialist Job Profile / Summary

The Social Media Specialist is responsible for creating, publishing, and managing bilingual (Arabic & English) content across Hukoomi’s social media channels. The role supports government communication objectives by driving digital engagement, responding to user interactions, and monitoring platform performance in line with established KPIs and reporting requirements.

• 3+ years of experience in social media content creation and management
• Proven experience handling bilingual social media content (Arabic & English)
• Good understanding of government communication strategies and public-sector digital engagement
• Strong organizational, interpersonal, and written communication skills
• Ability to manage multiple tasks and meet publishing timelines

• Create, write, and publish social media content in Arabic and English, including:
  • Original text
  • Images and visuals
  • Videos
  • HTML-based content (where applicable)
• Publish content across all Hukoomi social media channels in accordance with approved editorial calendars

• Monitor social media channels and respond promptly and professionally to users’ queries, feedback, and complaints
• Escalate sensitive issues or critical feedback to the Stream Lead or Team Lead when required
• Ensure all interactions follow government communication tone, policies, and guidelines

• Track and analyze social media performance metrics, including reach, engagement, and user interactions
• Prepare regular performance reports and insights to support content optimization and strategy improvement

• Stay up to date with the latest social media trends, tools, technologies, and best practices
• Ensure compliance with editorial guidelines, accessibility standards, and platform policies
• Follow defined reporting processes and meet all required KPIs

• Perform other duties as assigned by the Stream Lead or Team Lead
• Support campaign execution and special initiatives as required

• Bilingual content creation (Arabic & English)
• Social media publishing and moderation
• Analytical and reporting skills
• Strong attention to detail
• Effective communication and collaboration
• Understanding of public-sector digital engagement