Groups & Events Sales Manager

• Proactively identify, qualify, and secure new group and event business opportunities from corporate MICE and social segments.
• Develop and implement sales strategies to achieve and exceed revenue goals in rooms, banquets, and ancillary services.
• Negotiate contracts, rates, and terms with clients in alignment with hotel revenue and yield strategies.
• Conduct regular sales calls, client meetings, and site inspections to build and maintain key relationships.
• Prepare and present proposals, quotations, and contracts through OPERA Sales & Catering or other approved systems.
• Collaborate with Revenue and Reservations teams to forecast demand, monitor pace, and optimize profitability.
• Lead, mentor, and develop the Groups & Events Sales Executives and Coordinators.
• Set individual sales targets and monitor performance through KPIs and activity reports.
• Conduct regular team meetings to review progress, share best practices, and ensure alignment with overall sales strategy.
• Foster a culture of service excellence, collaboration, and accountability.
• Oversee the accurate entry of all group and event details into OPERA, ensuring timely communication of Banquet Event Orders (BEOs) and Group Resumes.
• Ensure all event details are communicated effectively to operational departments (Banquets, Kitchen, Front Office, Housekeeping, AV, etc.).
• Conduct pre‑event meetings and post‑event evaluations to ensure flawless execution and client satisfaction.
• Manage key or VIP accounts personally to ensure retention and repeat business.
• Prepare weekly and monthly reports on sales performance, market trends, and competitor activities.
• Maintain accurate records of all bookings, contracts, and correspondence in OPERA and shared drives.
• Support the Director of Sales & Marketing in developing annual budgets, forecasts, and marketing plans.
• Ensure deposits, billing, and final settlements are processed accurately and in a timely manner.
• Participate in revenue meetings and contribute to the development of pricing and packaging strategies.

• Bachelor’s Degree in Hospitality Management, Business Administration, or related field.
• Minimum 35 years experience in hotel sales or events management with at least 12 years in a supervisory or managerial role.
• Proficiency in OPERA PMS and OPERA Sales & Catering is essential.
• Strong understanding of MICE, corporate, and leisure group segments.
• Excellent communication, presentation, and negotiation skills.
• Strong leadership, coaching, and team motivation abilities.
• Analytical and strategic thinker with strong attention to detail.
• Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook).

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit, and promote diverse talent.

No

Full-time

Marketing, Catering, Organizational skills, Hospitality Experience, Management Experience, Hub Spot, Event Planning, Events Management, Project Management, Event Marketing, Leadership Experience, negotiation

years

1