Sales Director; Beverage

A large group of companies is recruiting a Bachelors or Master's degree holder having 15 years experience in sales and marketing in FMCG companies, preferably in GCC. This role reports to the General Manager.

• Achieve overall Group Company’s Commercial Objectives.
• Develop a plan to maintain the brand’s leadership in the market and implement a well-structured sales plan.
• Provides a corporate base of brand pride, positive subordinate mentorship, and guidance.
• Responsible for Channel Pricing Strategy to optimize results in conjunction with General Manager and CFO.
• Joint responsibility with GM to oversee company P&L results for the year.
• Strong emphasis on credit control in conjunction with the sales team and Financial Management.
• Responsibility of direct management of Sales and Logistics management teams.
• Development and implementation of Brand Strategic Plans for all entities within the Group.
• Understand the interrelationship between Brand marketing, trade marketing and sales. Develop a cohesive strategy to optimize results.
• Recognize the growing importance of Corporate Social responsibility in the marketing arena and use this trend to develop brand equity.
• Development of Trade Marketing Channel based formalised plans designed to communicate brands core identity to the consumer.
• Develop quantitative measures to gauge trade performance accurately relative to trade marketing standards.
• Focus on healthy Customer Relationship Management.
• Demonstrate a concise understanding of the importance of channel architecture configuration optimization and focus on quantitative analysis to the micro level to remain in the dominant position in the Qatar market.
• New Customer Development and Merchandising solutions and Trade Promotions finalisation for the year.
• Negotiate with the Group's Key Clients and prepare sales plans to ensure stock availability and visibility.
• Liaise with technical and administration staff.
• Communicate problems with senior management and recommend and implement solutions.
• Liaise with logistics manager on stock availability and with EHS and quality concerns with the EH Officer.

• Must be able to work effectively in a multi cross-cultural environment. Must be able to demonstrate an understanding of utilising the multi-faceted environment to breed success.
• Demonstrate quantitative analytical ability and maintain strong customer base management.
• Has the personality and natural leadership style to develop the positive working environment required to build a healthy and successful team.
• Strong negotiator, articulate and analytical.
• Build, manage, train, and motivate the team.
• Fluent Communicator and relationship Builder.