Content Marketing Specialist

Job Purpose

To plan, develop, and execute engaging, high-quality content that strengthens the company’s brand presence, supports marketing campaigns, and drives lead generation across digital and offline channels within the real estate market in Qatar.

• Develop and implement a content strategy aligned with the company’s marketing objectives and business goals.
• Conduct market and competitor research to identify trends relevant to the Qatar real estate sector.
• Create monthly content calendars covering social media, website, blogs, and campaigns.

• Write, edit, and produce compelling content including social media posts, blogs, newsletters, website copy, project descriptions, and press releases.
• Develop content tailored to different audience segments (buyers, investors, tenants, corporate clients).
• Collaborate with graphic designers, videographers, and marketing teams to ensure brand-consistent visual and written communication.

• Create optimised content for platforms such as Instagram, Tik Tok, Linked In, Facebook, and You Tube.
• Ensure SEO best practices in all website and blog content.
• Coordinate with the digital marketing team to support paid campaigns with impactful copy and creatives.

• Maintain consistent brand tone, messaging, and style across all content assets.
• Support the launch of new real estate projects with brochures, sales content, ads, and presentations.
• Develop compelling narratives for corporate communication and stakeholder engagement.

• Track content performance (engagement, reach, conversions) across channels.
• Analyse insights and recommend improvements for future content.
• Prepare regular reports on content ROI and campaign effectiveness.

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Minimum 2–4 years of experience in content creation or digital marketing (real estate experience is a plus).
• Strong writing, editing, and storytelling skills.
• Knowledge of SEO, social media trends, and digital content strategies.
• Ability to manage multiple projects and work in a fast‑paced environment.
• Familiarity with content tools (CMS, social media scheduling tools, Canva, basic Adobe Suite is a plus).